# 11x — AI "digital workers" for sales, Alice runs autonomous outbound; Julian is an AI voice agent.

> Source: The Agents Index — https://theagentsindex.com/11x (structured, researched, re-verified)
> Facts last verified: 2026-07-23

11x builds autonomous AI "digital workers" for revenue teams. Its flagship, Alice, is an AI SDR that runs outbound end to end, researching prospects, building lists and sending multi-channel sequences across email, LinkedIn and more. Julian is an AI voice agent that handles phone conversations: qualifying inbound calls, following up and booking meetings. Both are pitched as always-on workers that operate with minimal supervision and plug into your CRM. Founded by CEO Hasan Sukkar, 11x has raised roughly $76M total, a 2023 pre-seed, a $24M Series A led by Benchmark (September 2024) and a $50M Series B led by a16z (November 2024), and is headquartered in San Francisco with an original London office retained. It is one of the most-funded names in the "AI SDR" category, though it has also drawn notable scrutiny over past customer and revenue claims.

| Fact | Value |
| --- | --- |
| Website | https://www.11x.ai |
| API | Yes |
| Best for | Mid-market and enterprise sales teams that want to scale outbound and inbound-calling capacity with AI digital workers and can run a proper pilot. |
| Not for | Small teams wanting transparent self-serve pricing, a free trial, or a tool they can evaluate without a sales cycle. |

## Verdict

11x is one of the most visible bets in the "AI SDR" category: Alice runs the whole outbound motion, research, list-building and multi-channel sequencing, while Julian adds an AI voice agent for calls, both pitched as always-on digital workers that plug into your CRM. Backed by a16z and Benchmark, it’s genuinely capable and the underlying category is real. But the caveats are significant and well-documented: pricing is custom and sales-led with no free plan, autonomous SDR quality varies enough that independent tests report mixed results, and in March 2025 TechCrunch reported the company had displayed logos of firms that said they weren’t customers, alongside former-staff accounts of high early churn, issues that preceded a leadership change. Pick 11x if you’re an enterprise team ready to run a rigorous paid pilot and measure deliverability and booked meetings yourself; skip it if you want transparent pricing, a free trial, or to buy on marketing claims rather than your own data.

## Strengths and weaknesses

- ✓ Covers the full outbound motion autonomously, research, list-building and multi-channel sequencing in one worker.
- ✓ Adds an AI voice agent (Julian) on top of text outbound, and integrates with major CRMs.
- ✗ Even the published Growth-tier price requires a "talk to sales" call rather than self-serve checkout, and Pro/Enterprise pricing is entirely custom with no public figures — still hard to evaluate full-program ROI up front.
- ✗ Reputation risk: in March 2025 TechCrunch reported 11x used logos of non-customers (e.g. ZoomInfo, Airtable) and former staff cited high early churn; founder Hasan Sukkar stepped down as CEO two months later (May 2025), replaced by then-CTO Prabhav Jain.
- ✗ Fully-autonomous AI SDRs remain hit-or-miss on deliverability and reply quality — independent tests report mixed results, so a pilot is essential.
- ✗ API access is uneven across the two products — Alice, the more widely-used SDR agent, only gets an API on the Enterprise tier, so most self-serve Alice buyers have no programmatic access.
- ⚠ Enterprise, sales-led product, expect annual contracts and onboarding, not a self-serve trial.
- ⚠ Autonomous outbound quality varies by list and configuration; monitor deliverability and reply rates closely.

## Key features

- **Alice, autonomous AI SDR** — Researches prospects, builds lists and runs multi-channel outbound sequences to book meetings.
- **Julian, AI voice agent** — Handles phone conversations, qualifying, following up and scheduling, in natural speech.
- **Always-on operation** — Digital workers run around the clock with light human oversight.
- **CRM + tool integration** — Connects to Salesforce, HubSpot, Slack, Gmail and calendars to research prospects and log activity.

## Use cases

- **Scale outbound without headcount** — Alice runs prospecting and sequencing across channels so a small team covers far more accounts.
- **Handle inbound calls** — Julian answers and qualifies inbound calls and books meetings automatically.

## Integrations

Salesforce & HubSpot (CRM) · Slack · Gmail · Google Calendar · LinkedIn · API access — included on Julian’s Growth plan ("API Access Included") and expanded to "API + Webhooks" on Julian Pro; Alice’s API is Enterprise-tier only ("Custom Integrations + API"), not available on her Growth/Pro plans · Model Context Protocol (MCP) — listed as "Custom MCP Integration" on the Julian Enterprise tier, with no further detail published

## Sources

- https://www.11x.ai
- https://techcrunch.com/2025/03/24/a16z-and-benchmark-backed-11x-has-been-claiming-customers-it-doesnt-have/
- https://www.11x.ai/blog/series-a
- https://a16z.com/announcement/investing-in-11x/
- https://www.globenewswire.com/news-release/2024/11/11/2978485/0/en/11x-Raises-a-50-Million-Series-B-Led-by-Andreessen-Horowitz-to-Accelerate-the-Era-of-Digital-Workers.html
- https://techcrunch.com/2025/05/05/11x-ceo-hasan-sukkar-steps-down/
- https://www.11x.ai/products/alice/pricing
- https://www.11x.ai/products/julian/pricing