# Artisan — Autonomous AI BDR that sources B2B leads, sends personalized outbound, handles replies and books meetings.

> Source: The Agents Index — https://theagentsindex.com/artisan (structured, researched, re-verified)
> Facts last verified: 2026-09-10

Artisan is an outbound sales platform built around Ava, an AI BDR that sources and enriches B2B leads, writes and sends multi-channel sequences, handles replies and books meetings. Human reps keep the phone calls, using a built-in dialer Ava queues for them.

| Fact | Value |
| --- | --- |
| Website | https://www.artisan.co |
| Price | from $280/month billed monthly, $250/month billed annually |
| Free tier | Yes |

Standing Free plan at $0/mo with 300 credits per month and no credit card required; lead search, lists, enrichment, agent swarm research and CSV import/export only, since campaigns, deliverability tools and integrations require Intern or above. Separately, each new account starts a 30-day 10K-credit trial of all features that auto-downgrades to Free.

## What it does

**Writes code** · No — Ava authors outbound email copy, not code; the vendor describes an outbound sales workflow only.

> Ava finds leads, tracks intent signals, writes and sends personalized multi-channel sequences, tests variations, handles objections, books meetings and protects deliverability at scale.
> — https://www.artisan.co/ai-sales-agent · "How Ava runs autonomous outbound" section intro

**Debugs and fixes** · No — The only self-correction claimed is campaign-level message testing; nothing to do with diagnosing software failures.

> Tests messaging variations
> — https://www.artisan.co/ai-sales-agent · "Autonomous by default, Adjustable by design" capability marquee

**Writes tests** · No — "Tests" on this product means A/B testing subject lines, not producing software tests.

> She tests subject lines, optimizes send times, and improves with every send.
> — https://www.artisan.co/ai-sales-agent · Step 2, "Ava sends outreach that reads like your best rep wrote it"

**Reviews code** · No — Review runs the other direction: a human approves Ava's drafts. No diff review capability is claimed.

> You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's judgment.
> — https://www.artisan.co/ai-sales-agent · FAQ, "What if Ava sends something wrong?"

**Whole-codebase work** · No — Scale here is lead volume and enrichment sources across a CRM, not a repository.

> Ava researches each prospect across your CRM and 22+ enrichment sources and writes with your brand voice, using coaching rules you define per campaign and sequence step.
> — https://www.artisan.co/solutions/enterprise · Step 2, "Ava autonomously sends personalized outreach sequences"

**Ships it** · No — Ava's terminal action is a booked meeting on a rep's calendar; there is no deploy surface.

> Ava reads every reply, handles objections, answers questions, and books qualified meetings directly on your calendar.
> — https://www.artisan.co/ai-sales-agent · Step 3, "Wake up to booked meetings, not a full inbox"

**Done-for-you service** · Partly — You run the software on self-serve plans, but Enterprise adds a named human team who scope, configure and launch it for you, including a forward-deployed engineer for CRM and custom work.

> Every enterprise account gets a dedicated (human) team that scopes, plans, and launches Artisan across your org, from kickoff to full rollout.
> — https://www.artisan.co/solutions/enterprise · "White-glove deployment not self-serve guesswork" section, opening paragraph

## How much it does unattended

**Runs autonomously** · Yes — Ava runs prospecting, sending, replies and booking without a human in the loop by default, and approvals are an optional setting you can switch on per campaign rather than a stage you graduate out of.

> Fully autonomous by default. You set your campaign goals, Ava handles everything else - prospecting, outreach, replies, and booking - powered by artificial intelligence and machine learning. If you want more control while you build trust, you can require approvals at any stage.
> — https://www.artisan.co/ai-sales-agent · FAQ, "How autonomous is Ava?" (autonomous campaigns require the Intern plan or above per the pricing comparison table)

**Multi-agent** · Partly — The vendor describes swarms of research agents used for enrichment and qualification, which is one orchestrated research step rather than several named agents you compose or assign to a task.

> Simpler actions like email enrichment cost less; more intensive ones like deploying swarms of research agents cost more.
> — https://www.artisan.co/pricing · Startups tab, FAQ, "What are credits and how do they work?"

**Agent permissions** · Yes — Guardrails are explicit and per campaign: approve before sending, locked tone and CTAs, banned phrases, escalation rules and DNC lists, with full autonomy as the default setting.

> Yes. Approve before sending, lock tone and CTAs, set banned phrases, and coach Ava's writing. Autonomous by default, adjustable by design.
> — https://www.artisan.co/pricing · Businesses & Enterprises tab, FAQ, "Can we control what Ava sends?"

## Which models it runs on

**Claude** · Partly — Artisan ships an official Claude connector on all plans, so Claude can drive your Artisan account from a chat. That is Claude acting as a client, not disclosure that Claude powers Ava. The vendor names no model behind Ava, and the connector is flagged as early.

> The Artisan connector in Claude lets you work in your Artisan account from a Claude chat.
> — https://support.artisan.co/claude-connector · Artisan connector in Claude, opening paragraph

**Open models** · No — Ava runs on models Artisan owns; no open-weight or self-supplied model option appears in the four-tier plan comparison, including Enterprise.

> We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models, documentation, training sets, functionality, software
> — https://www.artisan.co/terms-of-use · Section 8, Intellectual Property Rights; absence of any model option confirmed against the 'Compare plans' table on /pricing

**Model choice** · No — The vendor picks the model. Artisan describes the models as its own, and the 30-plus row plan comparison contains no model-selection row on any tier.

> to train, fine-tune, and evaluate our language models and AI systems. This helps enhance model accuracy, safety, and performance for all users.
> — https://www.artisan.co/privacy-policy · Section 2, 'To improve our AI models and services'

_Not established: GPT_

## Where you use it

**In your editor** · No — The surfaces are a web workspace, connected mailboxes, a dialer, Slack and a Claude connector. No editor plugin.

> Ava integrates with your CRM, calendar, and data tools in minutes. No migration, no rip-and-replace.
> — https://www.artisan.co/ai-sales-agent · "Run Ava alongside your GTM stack" section

**In a browser** · Yes — Everything happens in a hosted web workspace at dashboard.artisan.co: campaigns, lists, inbox, team management and the dialer are all pages in that app.

> The Dialer is a calling workspace inside Artisan where you make and manage calls.
> — https://support.artisan.co/intro-to-dialer · "Intro to dialer", opening description

## Whose machine it runs on

**Self-hosted** · No — Hosted SaaS only. The terms state the service is hosted in the US, the trust centre lists a major cloud provider, and no deployment or infrastructure option appears in the 33-row plan comparison table.

> The Services are hosted in the United States.
> — https://www.artisan.co/terms-of-use · Section 12, User Data

**Open source** · No — Proprietary throughout: the vendor claims ownership of all source code and trained models, and the terms separately prohibit decompiling or reverse engineering them.

> We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models, documentation, training sets, functionality, software
> — https://www.artisan.co/terms-of-use · Section 8, Intellectual Property Rights

## What it costs to run

**How it meters** · Yes — Priced by monthly credit allocation rather than per seat, with published per-action rates and a rough 20-credits-per-prospect campaign figure; mailboxes, phone numbers and dialer seats are billed separately in dollars.

> Most campaigns start at around 20 credits per prospect enrolled, covering enrichment and outreach. Bringing your own lead list or using templated messages costs less
> — https://www.artisan.co/pricing · Startups tab, FAQ, "How many credits does a typical campaign use?"

**Free tier** · Yes — A standing $0 plan with 300 credits a month and no credit card, but it is a lookup and enrichment tier: campaigns, deliverability tooling and integrations all need a paid plan.

> The Free plan gives you 300 credits/month to explore the platform. You can search leads, run enrichments, and use agent swarm research. Campaigns, deliverability tools, and integrations require a paid plan (Intern or above).
> — https://www.artisan.co/pricing · Startups tab, FAQ, "What's included in the Free plan?"

**API access** · Partly — Only inbound: a per-campaign webhook endpoint with its own API key lets you push leads in from any HTTP client, and webhooks appear only from the Employee plan upward. No general read or write REST API is documented anywhere in the help centre.

> Instead of uploading a CSV, you send leads to Artisan programmatically - from Zapier, Make.com, or any tool that can make HTTP requests.
> — https://support.artisan.co/webhook-documentation · "Using Webhooks as a Data Source", first paragraph

**MCP server** · Yes — Artisan publishes an MCP server URL that exposes 30 tools to an MCP client, available on every plan and authenticated by sign-in rather than an API key, though the vendor labels the connector an early feature.

> You'll need Artisan's MCP server URL to add the connector: `https://api-dashboard.artisan.co/mcp`
> — https://support.artisan.co/claude-connector · "Connecting Artisan to Claude", tip above the setup steps

**Bring your own key** · No — Inference runs on models and infrastructure Artisan owns; no bring-your-own-model, own-key or own-cloud option appears anywhere in the four-tier plan comparison, and the MCP connector explicitly needs no API key of yours.

> We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models, documentation, training sets, functionality, software
> — https://www.artisan.co/terms-of-use · Section 8, Intellectual Property Rights; absence of any BYO option confirmed against the 'Compare plans' table on /pricing

## Buying it for a team

**A company can buy it** · Yes — Sold to an organisation, not an individual: workspaces have owners, admins and members, admin-held billing, and a separate business and enterprise sales track above the self-serve plans.

> You can invite people to your workspace and assign each person a role that controls what they can do in your organization.
> — https://support.artisan.co/getting-started/invite-your-team · "Inviting someone to your organization", first paragraph

**Seat model** · Partly — The platform itself is not seat-priced and invites are unlimited and free, but calling is: each rep who dials needs a paid dialer seat at $67 per seat per month on annual billing, $75 on monthly.

> Human power dialer ($67/seat/mo)
> — https://www.artisan.co/pricing · Startups tab, Intern plan card feature list, with the billing toggle on Annual

**Pooled budget** · Yes — Credits are held at organisation level and drawn down by whoever uses them, and purchased phone numbers are shared across everyone holding a dialer seat, so there is one balance rather than a per-user allowance.

> It can also tell you how many credits your org has left, which is worth checking before a large search or enrichment.
> — https://support.artisan.co/claude-connector · "Checking your account" section

**Admin controls** · Yes — Three built-in roles plus custom roles under Access controls, with members walled out of team, billing and Ava configuration, layered on top of per-campaign approval, banned-phrase and DNC constraints.

> Members don't have access to the Team page, Manage Ava, or the admin-only settings (Access controls, Billing, and Advanced settings).
> — https://support.artisan.co/getting-started/invite-your-team · "Roles" section, description of the Member role

**Audit log** · Partly — Audit logs exist but sit only in the Enterprise column of the plan comparison, so neither self-serve paid tier nor the mid Scale tier gets administrative logging.

> Advanced security controls and audit logs
> — https://www.artisan.co/pricing · Businesses & Enterprises tab, Enterprise plan card, "Everything in Scale, plus:" list

**Single sign-on** · Partly — SAML-based SSO is offered, but the plan comparison table ticks the SSO / SAML row in the Enterprise column alone, so no self-serve plan can bring an identity provider.

> Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.
> — https://www.artisan.co/pricing · Businesses & Enterprises tab, FAQ "Is Artisan secure and compliant?"; tier gating read from the Compare plans table, SSO / SAML row, ticked in the Enterprise column only

## What happens to your code

**Opt out of training** · Partly — Identifiable data needs your prior express consent before it trains anything and Google mailbox data is carved out entirely, but de-identified and aggregated usage data is used for model training with no published opt-out control.

> Personal data will (i) only be used for this purpose after it has been de-identified and aggregated such that it can no longer reasonably be attributed to an identified or identifiable individual, or (ii) where de-identification is not possible - only with your prior express consent
> — https://www.artisan.co/privacy-policy · Section 2, "To improve our AI models and services" bullet

**Data residency** · Partly — Jurisdiction is disclosed and it is the United States for everyone; EEA, UK and Swiss transfers ride on Standard Contractual Clauses, and no EU or other regional hosting option is published on any tier.

> Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities
> — https://www.artisan.co/privacy-policy · Section 8, "Is your information transferred internationally?"

**Getting out** · Partly — Data gets out cleanly enough - CSV export on every plan including Free, CRM sync back to Salesforce or HubSpot, and deletion or return of customer data within 30 days of written request - but credits are the sticking point: annual allocations expire at term end and purchases are non-refundable.

> On monthly plans, unused credits carry over until the end of the following billing period. On annual plans, you receive your full credit allocation upfront, and any unused credits at the end of your term do not roll over.
> — https://www.artisan.co/pricing · Startups tab, FAQ, "Do unused credits roll over?"

**Certifications** · Yes — SOC 2 Type II certified and GDPR-aligned with a DPA and EU, UK representatives named; no ISO 27001 claim appears anywhere, and the trust centre keeps the pentest report and policies behind an access request.

> Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.
> — https://www.artisan.co/pricing · Businesses & Enterprises tab, FAQ, "Is Artisan secure and compliant?"

## Provenance

Every fact above comes from the vendor. Nothing here is independently corroborated yet.

## Coverage elsewhere

Pages about this product that the vendor does not control. The label states how independent each one is.

| Source | Kind | Read |
| --- | --- | --- |
| techcrunch.com | Independent source | 2026-08-23 |
| techcrunch.com | Independent source | 2026-08-23 |
| techcrunch.com | Independent source | 2026-08-23 |

## What changed

- 2026-09-10 — Capabilities · Commercial terms · Free tier
- 2026-09-02 — Capabilities · Commercial terms · Free tier · Price
- 2026-08-31 — Capabilities · Commercial terms · Free tier
- 2026-08-22 — Alternatives · LinkedIn link · Summary

## Correcting this record

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