# Alternatives to Clay

> Source: https://theagentsindex.com/clay/alternatives/ (re-verified)
> Updated: 19 October 2026

## At a glance

| Name | Best for | Starts at | Better than Clay at | Checked |
| --- | --- | --- | --- | --- |
| [Clay](https://theagentsindex.com/clay.md) | GTM and RevOps teams, ideally with a GTM engineer, who want best-in-class enrichment, AI research, and now orchestrated multi-step workflows to power outbound at scale. | Free, then $185/month | — | 14 October 2026 |
| [Apollo](https://theagentsindex.com/apollo-io.md) | B2B sales and SDR teams running outbound prospecting on bought-in contact data | Free, then $65/seat/month | Seat model | 19 October 2026 |
| [Warmly](https://theagentsindex.com/warmly.md) | RevOps/GTM teams with meaningful inbound website traffic who want one connected system for identifying, engaging and routing visitors, plus coordinated outbound account orchestration, rather than two separate tools. | Free, then $99/month | Runs autonomously, Multi-agent | 3 September 2026 |
| [Lead Scorer](https://theagentsindex.com/lead-scorer.md) | A solo founder or small B2B team who wants an autonomous outbound SDR with human-in-the-loop approval and a free CRM underneath. | Free, then about $111/month | Multi-agent, Getting out | 18 September 2026 |
| [Artisan](https://theagentsindex.com/artisan.md) | Funded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing. | Free, then $280/month | Runs autonomously, Seat model | 10 September 2026 |

“About” figures are converted at the European Central Bank rate of 23 October 2026.

## What to watch for

- **Clay**: Costs scale non-linearly with row count and AI usage; budget the Actions and Data Credits sliders carefully and remember failed lookups still consume credits.
- **Warmly**: No permanent free tier or self-serve monthly plan today — evaluating the product means committing to at least a quarterly contract.
- **Lead Scorer**: Primary discovery is the French SIRENE registry; web discovery fills gaps but the platform is tuned for French B2B sourcing.
- **Artisan**: No self-serve pricing shown on the live site. Every tier requires a sales conversation to get a quote.

Best match first.

## Shortlist

### 1. Argorant

Verified B2B contact data, email verification and outbound campaigns, drivable by your own AI agent over MCP.

**Where it improves on Clay:**
- [Done-for-you service: yes — Argorant Managed is a done-for-you engagement where their team buys domains, warms inboxes, writes and runs campaigns and works replies; it is quoted on a call rather than priced publicly.](https://argorant.com/pricing)
- [Seat model: yes — Each plan includes a named seat count from 1 to 20 with extra seats priced per user per month, and a seat is only consumed when an invite is accepted.](https://help.argorant.com/help/account-and-security/invite-teammates)
- [Audit log: yes — A Profile Activity tab records reveals, exports, verification runs, sign-ins and key creation with cost and actor, and the vendor states no spending path is unlogged across app, API, CLI or MCP.](https://help.argorant.com/help/account-and-security/activity-tab)

**Trade-offs against Clay:**
- [Open source: no — The terms reserve the software, models and database compilation to Argorant and grant no rights beyond using the service, so nothing is source-available.](https://argorant.com/terms)
- [Free tier: partial — You can start without a card, but it is a 14-day trial rather than a standing free plan: campaigns pause and unused trial credits expire at day 14.](https://argorant.com/pricing)
- [Bring your own key: partial — You bring your own agent and therefore your own model subscription, and your own Google Workspace or Microsoft 365 mailboxes do the sending; there is no key or cloud choice for Argorant's own hosted assistant.](https://argorant.com/pricing)

[View Argorant](https://theagentsindex.com/argorant)

### 2. Apollo

AI go-to-market platform with B2B contact data, agents and outreach execution.

**Where it improves on Clay:**
- [Seat model: yes — Pricing is per seat per month with a three-seat floor on the Organization tier, and the whole account must sit on one plan: seats cannot be mixed across Basic and Professional.](https://www.apollo.io/pricing)

**Trade-offs against Clay:**
- [Model choice: partial — Apollo normally picks the model, but its plan comparison table carries a 'Use your own LLM API key' row, so some tiers let a buyer substitute their own provider; the table did not show which columns include it.](https://www.apollo.io/pricing)
- [API access: partial — A public REST API with 70+ endpoints and self-serve keys is advertised, yet the pricing FAQ says advanced or custom integrations need a Custom plan, so the breadth available on cheap tiers is not settled.](https://www.apollo.io/developers)
- [Bring your own key: partial — The privacy policy states a customer may independently select, connect or route data through another third-party AI provider, and the plan table carries a 'Use your own LLM API key' row; there is no bring-your-own-cloud or self-hosted inference option described.](https://www.apollo.io/privacy-policy)

[View Apollo](https://theagentsindex.com/apollo-io)

### 3. SEOmatic

Autonomous SEO agents that read Search Console data and publish approved fixes into your CMS.

**Where it improves on Clay:**
- [Ships it: partial — It does publish live: agents write straight into the connected CMS, and for sites built in code the fix arrives as a GitHub pull request that you merge yourself, so on that surface it stops at the diff.](https://seomatic.ai/integrations)
- [Multi-agent: yes — Several named role agents (Strategist, Content Writer, Technical SEO, On-Page Optimizer, Link Builder) run one approved campaign in sequence, managed from a single board.](https://seomatic.ai/features)
- [Seat model: yes — Seats are bundled per plan with a hard ceiling rather than sold individually: 1 on Free, 3 on Launch, 5 on Scale, 10 on Infrastructure, each paired with a site limit.](https://seomatic.ai/pricing)

**Trade-offs against Clay:**
- [GPT: partial — OpenAI is used for images, embeddings and some text tasks rather than as the main writer, though a workspace may elect to run its text generation on OpenAI with its own key.](https://seomatic.ai/trust)
- [Model choice: partial — The vendor picks the default stack; your choice is limited to flagging a workspace EU-sensitive or supplying your own Anthropic/OpenAI key, not free model selection.](https://seomatic.ai/trust)
- [API access: partial — Reads and insight calls work on the free plan, but any REST call that stages a change requires the top Infrastructure tier, so programmatic acting is gated to the most expensive plan.](https://seomatic.ai/developers)

[View SEOmatic](https://theagentsindex.com/seomatic)

### 4. Warmly

Identifies anonymous website visitors and runs AI inbound and outbound GTM agents on one shared context graph.

**Where it improves on Clay:**
- [Runs autonomously: yes — The GTM Brain layer decides and executes without waiting for a human to act on a dashboard.](https://www.warmly.ai/how-it-works)
- [Multi-agent: yes — Inbound Agent and TAM Agent coordinate through one Context Graph; the top plan adds unlimited AI Studio agents plus an Autopilot agent.](https://www.warmly.ai/how-it-works)
- [Seat model: partial — Seats are named one-per-person for licence-based services, but no per-seat price, floor or ceiling is published; plans are priced by credits.](https://www.warmly.ai/p/terms-of-service)

**Trade-offs against Clay:**
- [Agent permissions: partial — Agents act on their own; humans get visibility and an override on each decision rather than an approval gate.](https://www.warmly.ai/how-it-works)
- [Claude: no — The AI FAQ names OpenAI as the provider of all Warmly AI.](https://help.warmly.ai/articles/6933942349-ai-in-warmly-faq)
- [Open models: no — Inference is OpenAI-only by the vendor's own statement; no open-weight option is offered.](https://help.warmly.ai/articles/6933942349-ai-in-warmly-faq)

[View Warmly](https://theagentsindex.com/warmly)

### 5. Lead Scorer

AI SDR that finds, scores and drafts to B2B leads, with the whole workflow exposed as an MCP server.

**Where it improves on Clay:**
- [Multi-agent: yes — A fixed vendor pipeline rather than a crew you compose: separate agents handle discovery, enrichment and scoring, a drafting agent writes, and a second model proofreads every message before review.](https://lead-scorer.com/llms.txt)
- [Getting out: yes — CSV export of leads and companies is a free-plan feature and the Terms point to export before closure; what is not stated is whether monthly credits roll over or expire.](https://lead-scorer.com/terms)

**Trade-offs against Clay:**
- [Model choice: partial — Inside the app the vendor picks the models and bills them against an AI budget; over MCP you supply the model, because classification and drafting happen in your assistant and Lead Scorer only stores the result.](https://lead-scorer.com/agent)
- [On the command line: partial — There is no Lead Scorer CLI of its own; terminal use means connecting the MCP server from Claude Code or Codex, for which the vendor publishes a plugin bundling the OAuth MCP and its skills.](https://lead-scorer.com/llms.txt)
- [Open source: no — The product itself is proprietary; what is published openly is the playbook layer, 25 downloadable SKILL.md files, not the application the vendor retains rights in.](https://lead-scorer.com/terms)

[View Lead Scorer](https://theagentsindex.com/lead-scorer)

### 6. Artisan

Autonomous AI BDR that sources B2B leads, sends personalized outbound, handles replies and books meetings.

**Where it improves on Clay:**
- [Runs autonomously: yes — Ava runs prospecting, sending, replies and booking without a human in the loop by default, and approvals are an optional setting you can switch on per campaign rather than a stage you graduate out of.](https://www.artisan.co/ai-sales-agent)
- [Seat model: partial — The platform itself is not seat-priced and invites are unlimited and free, but calling is: each rep who dials needs a paid dialer seat at $67 per seat per month on annual billing, $75 on monthly.](https://www.artisan.co/pricing)

**Trade-offs against Clay:**
- [Claude: partial — Artisan ships an official Claude connector on all plans, so Claude can drive your Artisan account from a chat. That is Claude acting as a client, not disclosure that Claude powers Ava. The vendor names no model behind Ava, and the connector is flagged as early.](https://support.artisan.co/claude-connector)
- [Open models: no — Ava runs on models Artisan owns; no open-weight or self-supplied model option appears in the four-tier plan comparison, including Enterprise.](https://www.artisan.co/terms-of-use)
- [Model choice: no — The vendor picks the model. Artisan describes the models as its own, and the 30-plus row plan comparison contains no model-selection row on any tier.](https://www.artisan.co/privacy-policy)

[View Artisan](https://theagentsindex.com/artisan)