# 11x vs Qualified

> Source: https://theagentsindex.com/compare/11x-vs-qualified (structured, researched, re-verified)

11x and Qualified both sell "AI SDR agents" but they sit at opposite ends of the funnel. 11x's Alice is built for outbound: she researches accounts, builds prospect lists and runs multi-channel sequences across email and LinkedIn without a rep touching each step. Qualified's Piper sits on your website and inbox, opens real-time text, voice or video conversations (PiperX) with visitors and inbox leads, pulls the visitor's record from Salesforce Sales Cloud, and either books the meeting or hands the lead to a rep. One fills the funnel from cold; the other stops the funnel from leaking once traffic arrives.

Channel coverage is the next divider. 11x ships two products — Alice for outbound and Julian for inbound voice, chat, SMS and WhatsApp — across both Salesforce and HubSpot. Qualified stays inside the Salesforce surface: native to Sales Cloud, plus Slack collaboration, Marketo, Eloqua, Outreach, Salesloft, 6sense, Demandbase, Gong and the rest of the 20+ go-to-market integrations Qualified lists, but HubSpot, Pipedrive and other CRMs are off the table. If you are a HubSpot shop or want multi-channel voice agents that sit outside the website, 11x wins on breadth; if your entire GTM stack is Salesforce and your bottleneck is conversion rather than pipeline creation, Qualified is the closer fit.

Pricing is sales-led on both, and that is where the comparison gets interesting. 11x publishes Alice Growth at $3,750/month and Julian Growth at $2,417/month (chat) or $5,333/month (voice), all billed annually — that is roughly $29,000–$64,000 per product per year before any Pro or Enterprise uplift. Qualified publishes nothing; independent procurement data (Vendr, 183 deals) puts the median annual contract at $61,000 with a $35,280–$114,600 range, on top of the Salesforce subscription buyers must already pay. A Salesforce shop with a tight conversion problem is paying for Qualified at parity with a mid-tier 11x deployment, but they also keep the inbound-conversion product that has named case studies (Asana +22% pipeline, Sinch 13x SDR bandwidth).

There is a credibility gap worth flagging. In March 2025 TechCrunch reported 11x had used logos of companies that said they were not customers, and founder Hasan Sukkar stepped down as CEO two months later; the company is now led by then-CTO Prabhav Jain. Qualified's credibility sits in the other direction — Salesforce acquired the company in April 2026 for roughly $1.2B, and Piper is now an Agentforce product, which is why Qualified now appears in the Salesforce AppExchange listings. Both are well-funded; the difference is what their buyers can verify.

| Fact | 11x | Qualified |
| --- | --- | --- |
| What it is | AI "digital workers" for sales, Alice runs autonomous outbound; Julian is an AI voice agent. | Piper the AI SDR Agent engages inbound website visitors and inbox leads in real time on Salesforce, qualifies them against your ICP and books the meeting. Salesforce acquired Qualified in April 2026. |
| Pricing | $3,750 / month | Custom (contract) |
| API | Yes | Yes — Qualified publishes a REST API reference (qualified.com/api) for building custom integrations and automation on top of Piper. |
| Tags | API · Autonomous · Enterprise | API · Autonomous · Enterprise |
| Best for | Mid-market and enterprise sales teams that want autonomous AI SDRs and voice agents, have the budget for sales-led contracts, and can run a measured pilot on deliverability and booked meetings. | B2B companies already running Salesforce that get real inbound website traffic and want an AI agent to qualify and convert it 24/7. |
| Full facts | https://theagentsindex.com/11x.md | https://theagentsindex.com/qualified.md |

## Verdict: 11x or Qualified?

Pick 11x if your bottleneck is cold pipeline and you need autonomous outbound across email and LinkedIn (plus an inbound voice agent via Julian), or if your CRM is HubSpot. Pick Qualified if you are a Salesforce shop losing inbound traffic on the website and inbox and want a Sales-Cloud-native agent with named case studies to back it.

## FAQ

**Can Qualified replace 11x for outbound prospecting?**

No. Qualified is built for inbound — it engages website visitors and inbox leads with text, voice and video (PiperX) conversations on Salesforce Sales Cloud, and does not run cold outbound sequences across email or LinkedIn.

**Does 11x work on HubSpot?**

Yes. 11x ships bi-directional CRM sync for both Salesforce and HubSpot on Alice Growth and up, so HubSpot shops can run Alice's autonomous outbound without a Salesforce license.

**What does 11x's Julian add that Qualified does not?**

Julian is a separate 11x product: an inbound voice, chat, SMS and WhatsApp agent that runs across phone numbers and messaging channels outside the website, where Qualified's Piper stays inside the website and Salesforce inbox.

**How do the contracts actually compare in price?**

11x publishes Alice Growth at $3,750/month and Julian Growth at $2,417–$5,333/month, billed annually. Qualified publishes nothing; independent Vendr data puts the median Qualified contract at $61,000/year, on top of the required Salesforce subscription.

**What changed after Salesforce acquired Qualified?**

Salesforce closed the acquisition of Qualified on April 1, 2026 for roughly $1.2B, and Piper is now part of the Agentforce product line. The roadmap, pricing and bundling are now driven by Salesforce rather than Qualified as a standalone company.