# Rox vs Unify

> Source: https://theagentsindex.com/compare/rox-vs-unify (structured, researched, re-verified)

Rox and Unify are the two clearest examples in this site's sales-marketing-agents category of genuinely self-serve, no-sales-call pricing. That's a real rarity here: Artisan and Qualified remain fully sales-gated, and Unify itself only completed its own pivot to self-serve pricing earlier in 2026.

Each listing already names the other as an alternative. Rox's alternatives rail calls Unify the pick "for teams augmenting a human seller's list-building and sequencing, rather than Rox's per-account CRM-monitoring agent swarm." Unify's alternatives rail returns the favor, calling Rox the pick "for teams whose bottleneck is monitoring existing CRM relationships... rather than Unify's list-building-and-sequencing augmentation."

But where Clay vs Unify splits on build-your-own vs ready-made, and Sierra vs Intercom Fin splits on buying motion, Rox vs Unify splits on something else: which half of the GTM job actually needs an agent. Keeping an existing pipeline honest, or building new outbound from scratch.

Rox was founded in 2024 by Ishan Mukherjee, formerly New Relic's chief growth officer. It assigns one persistent AI agent per customer account: an "agent swarm" that continuously researches, monitors and updates Salesforce or HubSpot across the whole deal lifecycle. The company reached a $1.2 billion valuation in a 2025 round led by General Catalyst, on top of $50M raised earlier from Sequoia and GV.

Unify was founded in 2023 by Austin Hughes, previously Ramp's sales-outbound lead, and Connor Heggie, a former Scale AI machine-learning research engineer; both are OpenAI Converge accelerator graduates. It's a single conversational agent a seller chats with to build lists, enrich contacts and launch multi-channel outbound sequences from 40+ data sources. Unify has raised roughly $58.6M total, most recently a $40M Series B led by Battery Ventures in June 2026, with the OpenAI Startup Fund investing in every round.

The two automate opposite ends of the pipeline. Rox's agent swarm pulls in calendar, email, Slack, support-ticket and CRM data to flag deal risk, draft call prep and meeting follow-ups, and surface account-expansion signals, then writes updates back into Salesforce or HubSpot. A rep asks plain-English questions ("what deals are at risk this week?") instead of clicking through a dashboard, and Rox says explicitly that it complements the CRM instead of replacing it.

Unify front-loads the funnel instead. A seller chats with a single agent carrying 50+ native skills across list-building, enrichment and signal-based prioritization on job changes, hiring, funding and website intent, then runs a multi-channel outbound sequence. Contact and activity data syncs back into Salesforce via Change Data Capture, with updates within seconds, or into HubSpot every 15 minutes with write-back.

Neither positions itself as an autonomous replacement for a rep. Unify says plainly it is "not an AI SDR," and Rox reads and writes into an existing CRM instead of owning the relationship. That puts both on the same side of a real divide from 11x's Alice and Artisan's Ava, which are pitched as full autonomous replacements.

Technically, the two share a weak spot: neither publishes a documented public developer API. Rox ships only pre-built CRM, email, Slack and calendar integrations, plus warehouse connectors (Snowflake, Redshift, BigQuery) on its Enterprise tier. Unify's own integration docs cover connecting Salesforce and HubSpot into Unify, not the reverse. Model choice is opaque on both sides too: Rox doesn't publicly disclose which LLM(s) power its agents, and Unify runs a fixed GPT-5.4 on its standard tiers, GPT-5.6 only on the custom Business tier.

Pricing is the sharpest point of actual similarity, and both were re-confirmed live on 2026-08-17 with a real free tier. Rox's Free plan costs $0/month for 2,000 agent actions; Individual is $100/month for 10,000 agent actions; Enterprise is custom-quoted. Unused actions expire monthly with no rollover on either paid tier.

Unify's Free tier covers up to 3 seats on a limited credit pool. Base is $20/seat/month for 800 credits/seat/month with unlimited seats; Pro is $60/seat/month for 2,400 credits/seat/month, Unify's "most popular" tier, with a 14-day no-card trial; Business is custom and billed annually. Unused Unify credit top-ups carry over for up to 12 months instead of expiring outright, unlike Rox's use-it-or-lose-it monthly allowance.

Company backing points at similar scale but different bets. Rox's $1.2B valuation reflects confidence in the CRM-hygiene layer at enterprise scale, backed by named case studies: Ramp saw a 10-15% conversion-rate increase, New Relic cut rep ramp time by more than half, and MongoDB went from prototype to production in 45 days. Unify's roughly $58.6M raised and 8x revenue growth in the year before its Series B reflect a bet on the self-serve outbound-agent motion, with roughly 4.7/5 across 40+ G2 reviews. Both remain young companies (Rox about two years old, Unify about three), so neither carries the multi-year production history of the CRMs and sales-engagement incumbents they plug into.

| Fact | Rox | Unify |
| --- | --- | --- |
| What it is | Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions. | AI outbound agents that research accounts, build prospect lists and run email sequences. |
| Pricing | free, then $100/month | free, then $20/seat/month |
| API | Yes — Inbound webhooks let your own systems start an agent with a JSON POST - 10 webhooks on Individual and Teams, unlimited on Enterprise - but no public REST API reference exists; /platform lists 'MCP / API' as an interface. | Yes — Open API and webhooks are a Business-tier line item, though the Data, Sequences and Tasks APIs are publicly documented. |
| Tags | Autonomous · Enterprise · Free tier · Multi-agent | Autonomous · Free tier · GPT |
| Best for | Enterprise sales and revenue-operations teams that want continuous, per-account research and CRM hygiene layered on top of Salesforce/HubSpot, queried in plain English. | Sales reps and small-to-mid-size revenue teams that want one chat-based agent to handle prospecting, enrichment and sequencing without hiring a dedicated GTM engineer to build workflows (Clay's audience) or signing a full sales-led enterprise contract (11x's or Artisan's). |
| Full facts | https://theagentsindex.com/rox.md | https://theagentsindex.com/unify.md |

## Verdict: Rox or Unify?

Pick Rox if your bottleneck is an existing book of accounts going stale in the CRM: deal risk nobody's tracking, call prep nobody has time to compile. You want that work automated in the background, starting at $0.

Pick Unify if your bottleneck is the top of the funnel itself: building target lists, enriching contacts, prioritizing on real signals and actually sending outbound. You want one chat-based agent to do it without hiring a GTM engineer to build a Clay-style workflow first.

The two aren't really substitutes. Rox does nothing to build a target list or launch a sequence, and Unify does nothing to continuously monitor an account once a deal is already open, so a team running both would use Unify to fill the pipeline and Rox to keep it honest afterward. Skip Rox if you need a documented public API, or don't have a Salesforce/HubSpot CRM for it to plug into. Skip Unify if you need Rox's per-account depth on existing relationships, or want an agent that fully replaces outbound work instead of augmenting a seller doing it.

## FAQ

**Are Rox and Unify direct competitors?**

Yes. Both listings on this site already name each other as a primary alternative. Rox's alternatives rail calls Unify the pick "for teams augmenting a human seller's list-building and sequencing, rather than Rox's per-account CRM-monitoring agent swarm," while Unify's alternatives rail calls Rox back the pick "for teams whose bottleneck is monitoring existing CRM relationships... rather than Unify's list-building-and-sequencing augmentation." They compete for the same sales-marketing-agents budget, but automate different halves of the job: continuous account monitoring versus building and running new outbound.

**Which is cheaper, Rox or Unify?**

Both offer a genuine free tier, so which is cheaper depends on usage shape. Rox's Free plan costs $0/month for 2,000 agent actions, then $100/month for 10,000 actions on its Individual plan, metered by "agent actions" with no rollover. Unify's Free tier covers up to 3 seats on a limited credit pool, then $20/seat/month (Base) or $60/seat/month (Pro), both metered per seat, with unused credit top-ups carrying over for up to 12 months. A solo user doing light account monitoring likely stays cheaper on Rox; a small team building outbound together likely finds Unify's per-seat model more predictable.

**Do Rox or Unify replace a human sales rep?**

No. Both are explicitly built to augment a rep's existing work. Rox says it complements Salesforce or HubSpot instead of replacing them, reading and writing into the CRM a rep already uses. Unify states plainly that it is "not an AI SDR." That puts both on the same side of a real divide from 11x's Alice and Artisan's Ava, which are pitched as fully autonomous replacements for outbound reps.

**Does either one have a public developer API?**

Neither publishes a documented public developer API. Rox ships only pre-built integrations: Salesforce, HubSpot, email, calendar, Slack, support tickets, plus warehouse connectors (Snowflake, Redshift, BigQuery) on its Enterprise tier. Unify's integration documentation likewise covers connecting Salesforce and HubSpot into Unify, not a way to build on top of Unify itself.

**Can Rox and Unify be used together?**

Yes, and their own alternatives pages effectively describe a workflow where they would be. Unify (or a human seller) does the work of building lists, enriching contacts and running outbound sequences; once a deal is open, Rox's per-account agent takes over continuous monitoring, call prep and CRM hygiene for that relationship. They automate different stages of the same pipeline instead of competing for the same job.