# Alternatives to Gong

> Source: https://theagentsindex.com/gong/alternatives/ (re-verified)
> Updated: 19 October 2026

## At a glance

| Name | Best for | Starts at | Better than Gong at | Checked |
| --- | --- | --- | --- | --- |
| [Gong](https://theagentsindex.com/gong.md) | enterprise revenue teams that want AI over their own sales calls and CRM | On quote | — | 19 October 2026 |
| [Clay](https://theagentsindex.com/clay.md) | GTM and RevOps teams, ideally with a GTM engineer, who want best-in-class enrichment, AI research, and now orchestrated multi-step workflows to power outbound at scale. | Free, then $185/month | Done-for-you service, Claude | 14 October 2026 |
| [Apollo](https://theagentsindex.com/apollo-io.md) | B2B sales and SDR teams running outbound prospecting on bought-in contact data | Free, then $65/seat/month | Done-for-you service, Claude | 19 October 2026 |
| [Warmly](https://theagentsindex.com/warmly.md) | RevOps/GTM teams with meaningful inbound website traffic who want one connected system for identifying, engaging and routing visitors, plus coordinated outbound account orchestration, rather than two separate tools. | Free, then $99/month | Done-for-you service, Runs autonomously | 3 September 2026 |

## What to watch for

- **Clay**: Costs scale non-linearly with row count and AI usage; budget the Actions and Data Credits sliders carefully and remember failed lookups still consume credits.
- **Warmly**: No permanent free tier or self-serve monthly plan today — evaluating the product means committing to at least a quarterly contract.

Best match first.

## Shortlist

### 1. SEOmatic

Autonomous SEO agents that read Search Console data and publish approved fixes into your CMS.

**Where it improves on Gong:**
- [Done-for-you service: partial — Primarily self-serve software, but the vendor also sells a managed engagement where its own team configures and steers the agents for you at a published monthly fee.](https://seomatic.ai/done-for-you)
- [Claude: yes — Anthropic Claude is used for specific jobs by default and becomes the sole writing model for workspaces flagged EU-sensitive, running on your own Anthropic key.](https://seomatic.ai/trust)
- [Model choice: partial — The vendor picks the default stack; your choice is limited to flagging a workspace EU-sensitive or supplying your own Anthropic/OpenAI key, not free model selection.](https://seomatic.ai/trust)

**Trade-offs against Gong:**
- [API access: partial — Reads and insight calls work on the free plan, but any REST call that stages a change requires the top Infrastructure tier, so programmatic acting is gated to the most expensive plan.](https://seomatic.ai/developers)
- [Data residency: partial — Infrastructure is US-only with SCC-based transfers for EU users, and the only residency control is an EU-sensitive flag that changes AI routing rather than where data is stored.](https://seomatic.ai/gdpr)
- [Certifications: partial — GDPR compliance is substantiated with a published Article 28 DPA and EU rights process, but the vendor states plainly that it holds neither SOC 2 nor ISO 27001.](https://seomatic.ai/trust)

[View SEOmatic](https://theagentsindex.com/seomatic)

### 2. Argorant

Verified B2B contact data, email verification and outbound campaigns, drivable by your own AI agent over MCP.

**Where it improves on Gong:**
- [Done-for-you service: yes — Argorant Managed is a done-for-you engagement where their team buys domains, warms inboxes, writes and runs campaigns and works replies; it is quoted on a call rather than priced publicly.](https://argorant.com/pricing)
- [Claude: yes — Claude is a first-class client with its own setup guide and a native remote MCP connector covering Desktop, Cowork and Code.](https://argorant.com/ai-agents)
- [GPT: yes — ChatGPT connectors and OpenAI's Codex are both documented clients, with step-by-step setup against the hosted MCP endpoint.](https://argorant.com/integrations)

**Trade-offs against Gong:**
- [Single sign-on: no — Sign-in is email and password or Google only; no SAML, OIDC enterprise connection or SCIM provisioning appears on the pricing page, in the docs or in the help centre's account and security section.](https://help.argorant.com/help/getting-started/create-your-account)
- [Opt out of training: partial — Uploaded lists and CRM records are contractually kept out of the sellable database unless you opt into the Chrome-extension contribution programme, but no clause anywhere states whether customer data trains Argorant's own models.](https://argorant.com/terms)
- [Data residency: partial — Primary infrastructure sits in the European Union, but transfers to non-adequate countries and a US corporate entity are covered by SCCs rather than avoided, and no region is selectable by the buyer.](https://argorant.com/privacy)

[View Argorant](https://theagentsindex.com/argorant)

### 3. Clay

GTM data platform with AI research agents, enrichment waterfalls and outbound workflow automation.

**Where it improves on Gong:**
- [Done-for-you service: partial — You run the software yourself on every self-serve plan, but Enterprise buyers get Clay people doing hands-on onboarding and co-building plus a dedicated growth strategist who helps design their Clay roadmap.](https://www.clay.com/pricing)
- [Claude: yes — Anthropic models are first-class inside Clay's AI actions and Claygents, with several Claude variants listed, and Claude is also named as an MCP client reps can work from.](https://university.clay.com/docs/ai-in-clay)
- [GPT: yes — OpenAI models are available across Clay's AI features, with a long list of GPT variants, and ChatGPT is a supported MCP client for sales reps.](https://university.clay.com/docs/ai-in-clay)

**Trade-offs against Gong:**
- [Seat model: no — Clay does not charge per seat at all: every tier from Free upward includes unlimited users and tables per workspace, so there is no seat floor or ceiling and spend scales on Actions and Data Credits instead.](https://www.clay.com/pricing)
- [Audit log: partial — Clay records usage and configuration history rather than administrative actions: a credit usage dashboard broken down by table and integration, table version history for one month or six on Enterprise, and per-run agent traces. No admin audit log is documented.](https://www.clay.com/pricing)
- [Single sign-on: partial — Single sign-on is sold only on Enterprise and is marked not included on Free, Launch and Growth; the pricing table and docs never say whether it is SAML, OIDC or both.](https://www.clay.com/pricing)

[View Clay](https://theagentsindex.com/clay)

### 4. Apollo

AI go-to-market platform with B2B contact data, agents and outreach execution.

**Where it improves on Gong:**
- [Done-for-you service: partial — You mainly run the software yourself, but Apollo also sells expert-led onboarding plus an ongoing GTM engineer who builds and tunes the motion for you, positioned for mid-market and enterprise buyers who talk to sales.](https://www.apollo.io/enterprise)
- [Claude: yes — Apollo publishes a Claude connector and its own MCP endpoint, so Claude is a first-class surface for search, enrichment and sequencing work.](https://www.apollo.io/product/mcp)
- [GPT: yes — ChatGPT is a named supported platform with its own app listing and setup article, alongside Claude and Perplexity connectors.](https://www.apollo.io/product/mcp)

**Trade-offs against Gong:**
- [API access: partial — A public REST API with 70+ endpoints and self-serve keys is advertised, yet the pricing FAQ says advanced or custom integrations need a Custom plan, so the breadth available on cheap tiers is not settled.](https://www.apollo.io/developers)
- [Single sign-on: partial — Single sign-on appears as its own plan-comparison row, and the vendor's plan guidance places SSO with the Custom tier, so it is not part of the self-serve Basic or Professional purchase.](https://www.apollo.io/pricing)
- [Opt out of training: partial — Third-party AI providers are contractually barred from training on customer information and must delete inputs and outputs, but Apollo says it may itself use Usage Data and database records to train internal models, with no customer opt-out published.](https://www.apollo.io/privacy-policy)

[View Apollo](https://theagentsindex.com/apollo-io)

### 5. Warmly

Identifies anonymous website visitors and runs AI inbound and outbound GTM agents on one shared context graph.

**Where it improves on Gong:**
- [Done-for-you service: partial — Software you run, with an optional dedicated Warmly engineer and outsourced SDR placements sold as separate service lines.](https://www.warmly.ai/p/services/forward-deployed-engineer)
- [Runs autonomously: yes — The GTM Brain layer decides and executes without waiting for a human to act on a dashboard.](https://www.warmly.ai/how-it-works)
- [GPT: yes — All AI features run on OpenAI's pre-trained models; Warmly trains no models of its own.](https://help.warmly.ai/articles/6933942349-ai-in-warmly-faq)

**Trade-offs against Gong:**
- [Agent permissions: partial — Agents act on their own; humans get visibility and an override on each decision rather than an approval gate.](https://www.warmly.ai/how-it-works)
- [Claude: no — The AI FAQ names OpenAI as the provider of all Warmly AI.](https://help.warmly.ai/articles/6933942349-ai-in-warmly-faq)
- [Bring your own key: no — Inference runs on OpenAI models Warmly operates; no customer-supplied model keys, models or cloud are documented.](https://help.warmly.ai/articles/6933942349-ai-in-warmly-faq)

[View Warmly](https://theagentsindex.com/warmly)

### 6. Spiich

Agentic sales platform that keeps HubSpot, Attio, Pipedrive or Salesforce updated from chat, voice and meetings.

**Where it improves on Gong:**
- [Runs autonomously: yes — Background agents fire on schedules, CRM events or webhooks and complete the job unattended; in chat it also runs multi-step work end to end without approving each step.](https://spiich.ai/help/background-agents/background-agents-overview)
- [Free tier: partial — A free trial starts at signup and needs a work email and a connected CRM, but no standing free plan exists and pages redirect to billing once it lapses.](https://spiich.ai/help/getting-started/create-your-spiich-workspace)

**Trade-offs against Gong:**
- [Agent permissions: partial — Wide latitude with named stop conditions: it will not overwrite a populated CRM field it was not told about, act across a batch, or destroy a file without asking first.](https://spiich.ai/help/chat-and-voice/what-spiich-does-on-its-own)
- [API access: partial — You can drive an agent from your own stack through a generated webhook endpoint with HMAC-SHA256 signing, but no general public API is documented and the terms forbid programmatic extraction of output.](https://spiich.ai/help/background-agents/agent-triggers)
- [MCP server: no — MCP runs one way only: Spiich consumes tools from customer-hosted servers, and publishes no MCP server of its own for another agent to query.](https://spiich.ai/ai-instructions)

[View Spiich](https://theagentsindex.com/spiich)