# Ringly — AI phone agent that answers Shopify brands' inbound customer calls and escalates what it cannot resolve.

> Source: The Agents Index — https://theagentsindex.com/ringly (structured, researched, re-verified)
> Facts last verified: 2026-09-09

Ringly is a hosted AI phone agent, named Seth, that answers inbound customer calls for Shopify brands using the store's catalog, orders and published policies. It looks up orders, files returns and hands the rest to human staff by transfer or helpdesk ticket.

| Fact | Value |
| --- | --- |
| Website | https://www.ringly.io |
| Price | from $349/month |
| Free trial | Yes |

14 days, on the Pro plan only, credit card required at signup and auto-conversion to $799/mo unless cancelled. The terms cap the trial at 50% of the plan's monthly minutes and a maximum of one phone number and one knowledge base; the Grow plan is charged immediately and has no trial.

## What it does

**Done-for-you service** · Partly — You run the software yourself, but Ringly's team does the build-out on the higher tiers: hands-on setup on Pro, and on Enterprise a multi-week implementation plus ongoing optimisation. Grow buyers get no onboarding at all in the plan table.

> We set up Ringly.io for you in a couple of weeks.
> — https://www.ringly.io/faq · FAQ, 'Enterprise solutions' section, 'What enterprise features does Ringly offer?'

## How much it does unattended

**Runs autonomously** · Yes — The agent takes the whole call end to end without a human listening in, and the vendor's own analytics measure the share it closed alone; unresolved cases escalate rather than stall.

> Seth is an AI phone support rep that resolves support calls from people calling your Shopify brand. It does not need any prompting.
> — https://help.ringly.io/en/articles/11784673-set-up-seth-the-ai-phone-support-rep · Help centre, 'Set up Seth', 'What does Seth do?' section

**Multi-agent** · No — One agent handles a call from greeting to hang-up; every documented handoff goes to a person or to an HTTP endpoint, and no agent-to-agent orchestration appears anywhere in the help centre.

> Sometimes callers request to speak to a human, or Seth recognizes that an issue is too hard, and in that case Seth can transfer the phone call or create a ticket.
> — https://help.ringly.io/en/articles/11784673-set-up-seth-the-ai-phone-support-rep · Help centre, 'Set up Seth', step 5 'Seth transfers or creates a ticket'

**Agent permissions** · Partly — It acts alone inside the skills you switch on, but the riskiest action ships locked down: order cancellation defaults to logging a request, and even in full mode you can cap the order value it may refund.

> You choose how far Seth goes: cancel and refund the order right on the call, or just take down the request and pass it to your team.
> — https://help.ringly.io/en/articles/15899995-cancel-orders-in-shopify · Help centre, 'Cancel orders in Shopify', opening paragraph

## Which models it runs on

**Claude** · No — The only model the vendor ever names behind the agent is GPT, and no plan, settings page or help article offers Anthropic's Claude or any way to select a different provider.

> Ps. we also switched to GPT-5 for this update.
> — https://help.ringly.io/en/articles/10150368-changelog · Help centre changelog, 'Seth V2' entry dated Dec 9, 2025

**GPT** · Yes — The vendor states in its own changelog that the rebuilt agent runs on OpenAI's GPT line; buyers inherit that choice rather than making it, since no model setting is exposed.

> Ps. we also switched to GPT-5 for this update.
> — https://help.ringly.io/en/articles/10150368-changelog · Help centre changelog, 'Seth V2' entry dated Dec 9, 2025

**Open models** · No — Inference is the vendor's own hosted stack on a commercial model; nothing in the plans, the settings walkthrough or the docs lets you point the agent at open-weight models.

> Ps. we also switched to GPT-5 for this update.
> — https://help.ringly.io/en/articles/10150368-changelog · Help centre changelog, 'Seth V2' entry dated Dec 9, 2025

**Model choice** · No — The vendor picks the model and switches it when it likes, announcing the change in the changelog; what a buyer configures is voice, language, rules, knowledge and skills, never the model.

> Ps. we also switched to GPT-5 for this update.
> — https://help.ringly.io/en/articles/10150368-changelog · Help centre changelog, 'Seth V2' entry dated Dec 9, 2025

## Where you use it

**In a browser** · Yes — Everything a buyer touches is a hosted web dashboard: call history with transcripts and recordings, analytics, training and deployment settings, all at app.ringly.io.

> The Call history page gives you an overview of all conversations handled by Seth AI support agent.
> — https://help.ringly.io/en/articles/13056156-how-to-use-the-call-history-page-in-ringly-io · Help centre, 'How to use the call history page in Ringly.io', opening summary

## Whose machine it runs on

**Self-hosted** · No — The vendor provisions the telephony and the infrastructure itself and bills for it from the moment you sign up; no self-hosted or bring-your-own-cloud deployment is offered on any tier.

> Our platform activates instantly, allocating infrastructure, phone numbers, and capacity that incur non-reversible costs.
> — https://www.ringly.io/refund-policy · Refund Policy, section 2 'Why We Don't Offer Refunds'

**Open source** · No — Ringly is sold as a proprietary cloud subscription; the site, help centre and terms publish no repository, licence or source distribution of any component.

> Ringly provides a cloud platform for building and operating AI-driven voice agents, including number provisioning, real-time phone call handling, SMS follow-ups, analytics
> — https://www.ringly.io/terms-of-service · Terms of Service, section 2 'The Service'

## What it costs to run

**How it meters** · Yes — Billing is a flat monthly plan with a bundled pool of call minutes, then metered per-minute overage at a published rate that falls as the plan rises; nothing is charged per seat or per token.

> Includes 1,000 mins/mo (~500 calls), then $0.29/min overages
> — https://www.ringly.io/pricing · Pricing plan cards, Grow card, included-minutes line

**Free tier** · Partly — You can start without talking to sales, but not without a card: the 14-day trial exists only on the $799 Pro plan and converts automatically, while Grow is charged the moment you sign up.

> You need to add a credit card at signup, but you can cancel anytime.
> — https://help.ringly.io/en/articles/10187363-pricing · Help centre, 'Pricing', FAQ 'What does the 14-day free trial include?'

**API access** · No — The API here points outward, not inward: a custom skill lets the agent call your endpoint mid-call, but the vendor documents no public API for a buyer to drive Ringly from their own stack.

> This connects Seth to your own system or a third-party service so he can look something up or send information mid-call, like checking a delivery date or creating an order.
> — https://help.ringly.io/en/articles/15899226-how-to-teach-seth-a-new-skill · Help centre, 'How to teach Seth a new skill', 'Call an API' action

**Bring your own key** · Partly — You can bring your own telephony by importing a Twilio number at no Ringly markup, which is also the only route to non-US numbers. There is no bring-your-own model key, inference endpoint or cloud.

> Nothing from us! You only pay the costs from Twilio, but we don't charge anything.
> — https://help.ringly.io/en/articles/10517206-import-your-twilio-phone-number · Help centre, 'Import your Twilio phone number', FAQ 'How much do I pay for imported phone numbers?'

_Not established: MCP server_

## Buying it for a team

**A company can buy it** · Yes — The contract is written for a company as well as an individual, billing sits on a workspace that an admin controls, and teammates join that workspace by invitation.

> form a binding agreement between Ringly.io VOF (“Ringly,” “we,” “us”) and the individual or entity (“Customer,” “you”) that signs up for, accesses, or uses the Ringly website, dashboard, APIs
> — https://www.ringly.io/terms-of-service · Terms of Service, section 1 'Agreement & Acceptance'

**Seat model** · No — Price tracks call volume, not headcount: the two published plans are flat monthly fees with minute allowances, and no per-seat charge, seat minimum or user ceiling appears in the plans or the add-on list.

> Ringly.io has simple pricing that grows with you and is based on the call volume you need. Starts at 349,- /mo
> — https://help.ringly.io/en/articles/10187363-pricing · Help centre, 'Pricing', article summary line

**Pooled budget** · Yes — The minute allowance belongs to the workspace subscription rather than to any user, so every invited collaborator draws on the same monthly pool and the same overage bill.

> Includes 2,500 mins/mo (~1,250 calls), then $0.19/min overages
> — https://www.ringly.io/pricing · Pricing plan cards, Pro card, included-minutes line

**Admin controls** · Yes — An admin can switch individual skills off, cap the order value the agent may cancel and refund, restrict escalation to business hours, and block callers outright, all from the dashboard.

> Safety cap. Inside this mode you can set a limit: orders over the amount become a cancellation request for your team instead of being cancelled automatically.
> — https://help.ringly.io/en/articles/15899995-cancel-orders-in-shopify · Help centre, 'Cancel orders in Shopify', 'The two modes' section

**Single sign-on** · Partly — Sign-in with Google is supported and documented, but no SAML or OIDC enterprise single sign-on appears anywhere, including in the Enterprise tier's published inclusions.

> If you signed up with Google and want to change password so you can share it with your teammates
> — https://help.ringly.io/en/articles/11036092-i-signed-up-with-google-how-do-i-change-my-password · Help centre, 'I signed up with Google, how do I change my password?', article summary

_Not established: Audit log_

## What happens to your code

**Opt out of training** · No — The terms take a licence over de-identified usage data for model improvement as a condition of use, and the privacy policy offers no switch: its stated opt-out is to stop using the product.

> You grant Ringly a non-exclusive, royalty-free licence to display your name, logo, and aggregated de-identified usage data for marketing and AI-model improvement
> — https://www.ringly.io/terms-of-service · Terms of Service, section 11 'Publicity & AI Model Improvement'

**Data residency** · Partly — The jurisdiction is clear: a Rotterdam company, Dutch law, Dutch arbitration. No hosting region, subprocessor list or residency choice for recordings and transcripts is published anywhere.

> binding arbitration before a single arbitrator under the Dutch Arbitration Institute, in the Netherlands. Dutch law governs
> — https://www.ringly.io/terms-of-service · Terms of Service, section 10 'Arbitration & Governing Law'

**Getting out** · Partly — Transcripts can be copied one call at a time and calls deleted individually, but no bulk export is documented, unused minutes are never credited, and content retention after you leave is at the vendor's discretion.

> We may retain or delete your numbers, recordings, and other Customer Content at our discretion unless required by law to keep them.
> — https://www.ringly.io/terms-of-service · Terms of Service, section 5 'Cancellation & Termination', 'Data handling'

**Certifications** · No — No certification is claimed anywhere: the privacy policy is ten short clauses whose entire security statement is one general sentence, with no SOC 2, ISO 27001, DPA or GDPR documentation and a stated five-year retention.

> We employ robust databases and security measures to ensure your data is safe and secure.
> — https://www.ringly.io/privacy-policy · Privacy Policy, section 6 'Data Security'

## Provenance

Every fact above comes from the vendor. Nothing here is independently corroborated yet.

## Coverage elsewhere

None recorded. Every fact above comes from the vendor and is not independently corroborated yet.

## What changed

- 2026-09-10 — Criteria prose
- 2026-09-09 — Capabilities · Commercial terms · Free tier · Price

## Correcting this record

Anything marked "Not established" is a question we have not answered — it is not a No. If you represent Ringly, or anything here is wrong or out of date, you can supply it with a source: the operations this site accepts from an agent are listed at https://theagentsindex.com/.well-known/agents.json — that catalogue needs no key to read, and each entry states its own auth.

Supplying evidence is free. Nothing that can be bought here changes what a field says, whether a gap is closed, or how this record is scored.
