Summary
Sierra is a conversational AI platform enterprises use to build customer-facing agents for support, service and sales conversations across voice, chat, email and ChatGPT. Agents connect to your systems of record, from CRM to order management, to complete a customer's task from start to finish.
- Best for
- Large enterprises that want branded, autonomous customer agents that resolve issues end to end and are willing to run a managed engagement.
- Not for
- SMBs or developers wanting a self-serve, transparently priced product or an open public API.
- Free tier
- NoNo free tier, trial or self-serve signup. Sign-in requires a company Sierra deployment that already exists ('Enter your company's Sierra URL'), and every call to action is the 'Learn more' contact form.
What it does
- Writes code
- PartlyGhostwriter turns a prompt, an SOP or a transcript into a production agent journey with workflows and guardrails; what it authors is agent configuration, not application source code.
Build or modify agents by describing how you want them to behave. Update workflows, systems integrations, guardrails, tone, and style with simple…
sierra.ai/product/ghostwriter - Debugs and fixes
- PartlyGhostwriter diagnoses its own failed simulations and implements the fix; the failure it repairs is agent behaviour, never a defect in your software.
When a simulation fails, Ghostwriter diagnoses the issue and implements the fix, so your agent keeps improving without manual debugging.
sierra.ai/product/ghostwriter - Writes tests
- PartlyConversation and voice simulations are generated and run on every agent build, and Agent Studio keeps them as a regression suite; these test agent behaviour, not your code.
Ghostwriter proactively runs tests with every build or update, so each change is validated before it reaches you.
sierra.ai/product/ghostwriter - Ships it
- PartlyThe platform deploys what it builds, and one agent goes live across every channel, so work does not stop at a proposed change; it ships agents, not code.
Build once and deploy across any channel—chat, phone, email, SMS, and messaging.
sierra.ai/product/agent-sdk - Done-for-you service
- PartlyYou configure software in Agent Studio or the SDK, but Sierra staffs the engagement with its own agent development team and keeps optimising after launch.
Work with an expert agent development team that has supported hundreds of deployments — and will keep you ahead as AI evolves. Only pay for the value…
sierra.ai/product
How much it does unattended
- Runs autonomously
- YesHorizon agents plan and execute toward an outcome across days or months without a person driving each step, and the Horizon terms warn that actions occur without human review of each one.
Horizon acts on every signal and decides what's next — staying with the work until it's done, across days or months.
sierra.ai/product/horizon - Multi-agent
- YesNamed agents pass work to each other: Explorer analyses conversations and hands a recommendation to Ghostwriter, which implements it.
Send any recommendation directly to Ghostwriter, and it implements the improvement automatically, without any manual work on your part.
sierra.ai/product/explorer - Agent permissions
- PartlyAutonomy is configured, not fixed: messaging is fully autonomous by default while you declare which steps need human sign-off, and unresolved cases hand off to your care team.
Define what the agent can do on its own, and where human sign-off is required.
sierra.ai/product/horizon
Which models it runs on
- Claude
- PartlyAnthropic is a named subprocessor for large-language-model serving inside the platform, but Sierra routes each turn itself, so choosing Claude is not something a customer does.
We are adding the following entities to our list of Subprocessors: Google, Anthropic, and an additional processing purpose for AWS. These three…
trust.sierra.ai/updates - GPT
- PartlyOpenAI is listed as an AI-services subprocessor with US and EU processing, and Sierra publishes an agent channel inside ChatGPT; the customer does not select the model.
OpenAI, L.L.C. AI services Global (localization available in United States, European Union)
trust.sierra.ai/subprocessors - Open models
- YesOpen-weight models are part of the mix Sierra runs alongside frontier and its own proprietary models; Sierra decides which serves each turn.
Sierra is built on a constellation of LLMs—combining frontier, open-weight, and proprietary models—so your agent can execute seamlessly and reliably.
sierra.ai/product/trust-and-reliability - Model choice
- NoSierra picks the model and switches providers on its own for performance and failover; no page describes a customer-facing model choice.
Sierra automatically switches between LLM providers to optimize your agent’s performance and maintain service continuity in case one provider…
sierra.ai/product/trust-and-reliability
Where you use it
- In your editor
- PartlyAgent SDK journeys are written in your own editor and software lifecycle, but Sierra ships no editor extension and the agent itself runs in customer channels.
Develop agents in your existing programming environment and software development lifecycle.
sierra.ai/product/agent-sdk - In your pipeline
- PartlyAn agent release can be pushed from your CI/CD pipeline, but the agent does not act on pull requests or run build jobs.
Make your agent available on ChatGPT with the push of a button or via CI/CD.
sierra.ai/product/channels - In a browser
- YesThe agent runs as hosted chat on your website and mobile app, alongside WhatsApp, Apple Business Chat and SMS.
Power chat conversations across your website, mobile app, WhatsApp, Apple Business Chat, and SMS.
sierra.ai/product/channels
Not established: On the command line
Whose machine it runs on
- Self-hosted
- NoSierra hosts the platform on its own AWS infrastructure; no customer-hosted, on-premise or bring-your-own-cloud deployment appears anywhere on the public site.
Amazon Web Services, Inc. Data storage, cloud hosting, and AI services
trust.sierra.ai/subprocessors - Open source
- NoProprietary platform: the terms reserve every right in the Services to Sierra and separately prohibit decompiling or reverse-engineering the software.
Sierra and its licensors exclusively own all right, title and interest in and to the Services, including all associated intellectual property rights.
sierra.ai/terms-and-conditions
What it costs to run
- How it meters
- YesBilled per delivered outcome such as a resolved conversation, a saved cancellation or an upsell, with escalated cases usually free, and consumption pricing blended in where an outcome cannot be attributed.
With outcome-based pricing, Sierra gets paid only when we complete a task for you.
sierra.ai/blog/outcome-based-pricing-fo… - Free tier
- NoNo free tier, trial or self-serve signup: sign-in requires a company deployment that already exists, and every call to action is a contact form.
Enter your company's Sierra URL
sierra.ai/login - API access
- YesA headless API is one of the published deployment surfaces; the reference is behind the docs sign-in, so endpoints, auth and limits are not public.
Because ADP is powered by Agent OS, you can build once and deploy everywhere you are — chat, phone, SMS, email, contact center conversations, or via…
sierra.ai/blog/agent-data-platform - MCP server
- YesAgents are exposed to ChatGPT Apps over MCP, and you choose which journeys, data and capabilities each channel sees.
Sierra agents are natively compatible with ChatGPT Apps via Model Context Protocol (MCP).
sierra.ai/product/channels - Bring your own key
- NoSierra supplies and routes the inference itself through its own model subprocessors; no bring-your-own-key, own-model or own-cloud option is published.
Sierra will power your AI agent with the best available LLMs in the industry, so you (and your customers) are always benefiting from the latest…
sierra.ai/product/trust-and-reliability
Buying it for a team
- A company can buy it
- YesEnterprise-only purchase, contracted per company under a Platform Services Agreement and Order Form; there is no individual plan.
40% of the Fortune 50 partner with Sierra.
sierra.ai/product - Seat model
- NoNo seat licences at all, so there is no floor or ceiling to negotiate; Sierra argues seat pricing conflicts with automating the work.
With no reliance on seat-based pricing, we have no conflicting incentives—our success is fully aligned with your outcomes.
sierra.ai/blog/outcome-based-pricing-fo… - Admin controls
- YesGoals, guardrails and topic and keyword filters bound what the agent may say or do, and Horizon lets you mark the steps that need human sign-off.
Sierra has built-in filters and monitors for topics and keywords that are off-limits based on your company policies.
sierra.ai/product/trust-and-reliability - Audit log
- PartlyEvery agent decision, tool call and knowledge lookup is traced and reviewable, but Sierra publishes nothing about logging administrator or configuration changes.
Understand the reasoning behind every agent action or answer—view knowledge sources, systems accessed, and more.
sierra.ai/product/insights
Not established: Single sign-on
What happens to your code
- Opt out of training
- YesSierra states customer data is never used to train models and is only ever used as you instruct, so there is no opt-out to negotiate.
Your data is never used to train models, and we use industry-standard best practices to ensure its security.
sierra.ai/product/meet-your-agent - Data residency
- PartlyHosting can be localised to the United States, European Union, Southeast Asia, Japan or Australia, but model-serving subprocessors localise to the US and EU only and no product page explains how a region is chosen.
Global (localization available in United States, European Union, Southeast Asia, Japan, Australia)
trust.sierra.ai/subprocessors - Getting out
- YesConversation memory is yours to export to your warehouse or any external system, retained on terms you set; there are no credits that could expire.
Own your memory layer—permissioned, retained on your terms, and exportable to your warehouse or any external system.
sierra.ai/product/context-engine - Certifications
- YesSOC 2 Type II, ISO 27001, ISO 42001, HIPAA, PCI DSS 4.0.1 Level 1 Service Provider, GDPR, CCPA, CSA STAR, EU AI Act and FedRAMP High; audit reports are released from the Trust Center on request.
Sierra is committed to maintaining the highest compliance standards for our customers, including SOC 2, HIPAA, GDPR, PCI, FedRAMP High, CCPA, CSA…
sierra.ai/product/trust-and-reliability
30 sourced claims on this page. Checked 2026-09-03. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
Filed under
Sources and updates
The pages we read22
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- sierra.ai/product/trust-and-reliability5 fields
- sierra.ai/legal/u/platform-services-agreement4 fields
- sierra.ai/product/channels4 fields
- sierra.ai/product/agent-sdk3 fields
- sierra.ai/product/ghostwriter3 fields
- trust.sierra.ai/subprocessors3 fields
- sierra.ai/blog/agent-studio-2-02 fields
- sierra.ai/blog/outcome-based-pricing-for-ai-agents2 fields
- sierra.ai/legal/u/data-processing-addendum2 fields
- sierra.ai/product2 fields
- sierra.ai/product/horizon2 fields
- trust.sierra.ai/1 field
- sierra.ai/blog/agent-data-platform1 field
- sierra.ai/legal/u/horizons-service-specific-terms1 field
- sierra.ai/login1 field
- sierra.ai/product/agent-studio1 field
- sierra.ai/product/context-engine1 field
- sierra.ai/product/explorer1 field
- sierra.ai/product/insights1 field
- sierra.ai/product/meet-your-agent1 field
- sierra.ai/terms-and-conditions1 field
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Coverage elsewhere4
Updates3
- Capabilities · Commercial terms · Free tier
- Capabilities · Commercial terms · Free tier
- Summary
