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Summary

Bland is an enterprise voice AI platform for building, testing and monitoring phone agents that handle inbound and outbound calls. It runs its own speech and language models on dedicated infrastructure, extending the same agent to SMS, iMessage and web chat.

Best for
Security-conscious enterprises in regulated industries that want a compliant, infrastructure-owned voice platform with deterministic call flows.
Not for
Small teams wanting a quick, no-code, multilingual agent with self-serve support and minimal technical setup.
From
Freethen $299/month
Free tier
YesStart plan: $0 platform fee, no card required, two credits plus an inbound number valued at $15/month; usage still billed at $0.14/min talk time and $0.05/min transfer. Capped at 100 calls/day, 100 calls/hour, 10 concurrent calls, 1 voice, 10 knowledge bases.
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What it does

Writes code
NoNorm turns a plain-English description into a conversation pathway, persona, voice and tools; nothing on the site describes it authoring application source code.Plain English in. Pathway, persona, voice, and tools out. You decide what to add next.bland.ai/product
Debugs and fixes
PartlyNorm reproduces a failing call, finds the root cause and applies the fix, but the fix lands in a Bland pathway, not in your codebase.Norm pulls in the failing call and its pathway, reproduces the failure, applies a fix in a draft, and verifies it against the original call.docs.bland.ai/tutorials/norm
Writes tests
PartlyIt generates and runs call-scenario suites with assertions against the agent, including scenarios derived from historical transcripts; these are conversation tests, not unit tests for code.Scenario suites with assertions. Back-test against historical calls. Run thousands in parallel.bland.ai/product
Reviews code
NoReview runs the other direction: a human reviews Norm's draft before it merges. No surface reviews a diff someone else wrote.Every change Norm makes is reviewable on the issue, so you can see exactly what it touched before merging the fix into production.docs.bland.ai/tutorials/norm
Whole-codebase work
NoThe unit of work is a pathway YAML directory synced to one Bland account via push, pull, diff and watch; there is no repository-wide code migration.Create and manage conversational pathways as YAML files. Sync local YAML with the Bland API, run interactive tests, and automate test cases.docs.bland.ai/sdks/cli
Ships it
PartlyIt ships agent versions to live phone traffic with canary, promotion and rollback; it does not deploy application code.Canary new versions against 1% of real calls. Promote, or roll back in seconds. Zero-downtime deploys, every time.bland.ai/product
Done-for-you service
PartlyYou run the platform, but Bland's forward-deployed engineers build the first agent; FDE support is Enterprise-only.Our forward-deployed engineering team works directly with yours to build, optimize, and scale the deployment. Enterprise plans include FDE support.bland.ai/pricing

How much it does unattended

Runs autonomously
YesAgents handle whole calls end to end; guardrails escalate or transfer when a human is needed.Bland automates the calls you thought required a human. Running entirely on your own infrastructure for maximum security.bland.ai
Multi-agent
PartlyWarm transfer spawns a second proxy agent call alongside the primary agent; no general multi-agent orchestration is described.When a transfer is needed, the agent initiates a second proxy agent call in the background.docs.bland.ai/platform/billing
Agent permissions
YesGuardrails are catalogued per agent and enforced on every turn, with block, redact, escalate or transfer outcomes.TCPA rails on a timer. Continuous rails on every turn. End the call, transfer, or fall back.bland.ai/product

Which models it runs on

Claude
NoBland runs its own models and names Anthropic among the third-party AI it does not use in the call path.Zero third-party AI.bland.ai/trust-security
GPT
NoSame closed list: OpenAI is named as third-party AI that never touches a call.Bland runs its own models, so no third-party AI provider touches your call.bland.ai/trust-security
Open models
NoThe stack is Bland's own model, custom-made for phone calls; no open-weight model option is offered.With every model custom-made for phone calls, your data never goes through third parties.bland.ai
Model choice
NoThe vendor picks the model; Bland owns the LLM, STT and TTS and bundles them in the per-minute rate.Bland owns the full voice AI stack: telephony, speech-to-text, language model, text-to-speech, and pathway orchestration.docs.bland.ai/llms.txt

Where you use it

In your editor
PartlyNot an IDE extension, but the hosted MCP server makes the account drivable from Cursor, VS Code and Claude Code.The Bland MCP server lets AI coding agents work with your Bland account through natural language: place and inspect calls, build and validate…docs.bland.ai/integrations/mcp/overview
On the command line
Yesbland-cli manages calls, pathways, numbers, tools and releases from the terminal.Manage your entire Bland account from the terminal: make calls, build and test pathways, configure phone numbers, and more.docs.bland.ai/sdks/cli
In a browser
YesHosted dashboard for live call monitoring, replay and analytics, plus an embeddable web chat/voice widget.Listen in to active calls. Replay any call with variables inline. Pipe outcomes to your warehouse.bland.ai/product

Not established: In your pipeline

Whose machine it runs on

Self-hosted
PartlyYour VPC, on-premise and air-gapped deployments exist, but self-hosting is an Enterprise option.Self host Bland on your infrastructure (for Enterprise).bland.ai/product
Open source
NoThe platform is proprietary under the Terms. Only client tooling is published: bland-cli on npm declares an MIT licence and ships a build with no public repository named.All Materials are the copyrighted property of Bland AI or its subsidiaries or affiliates under the laws of the United States and other countries.bland.ai/legal/terms

What it costs to run

How it meters
YesPer connected minute, with a separate monthly platform fee on paid plans; transfer minutes billed separately.Pay per minute. One flat rate covers the LLM, speech-to-text, and text-to-speech. No token charges, no model-provider pass-throughs, no surprise…bland.ai/pricing
Free tier
YesStart plan has a $0 platform fee, two credits and an inbound number, with no card required.Sign up on the Start plan and you get two credits plus an inbound number valued at $15/month, with no card required.bland.ai/pricing
API access
YesREST API at api.bland.ai covers calls, pathways, voices, tools, contacts and knowledge bases.Hit the REST API from your terminal, your code, or the CLI.bland.ai/product
MCP server
YesRemote hosted MCP server at api.bland.ai/v1/mcp, API-key authenticated and org-scoped; a local stdio server ships with the CLI.It's a remote Model Context Protocol server hosted by Bland. There's nothing to run locally: point your client at the endpoint, authenticate with…docs.bland.ai/integrations/mcp/overview
Bring your own key
PartlyBring your own telephony (Twilio or any SIP trunk); inference keys are not applicable because Bland runs its own models.Bland integrates with your existing Twilio account, with SIP trunks from any contact-center or telephony provider, or you can use Bland's built-in…bland.ai/pricing

Buying it for a team

A company can buy it
YesAccounts are organizations with enterprise workspaces, contracted Enterprise pricing and org-scoped API keys.Bland supports both OIDC (OpenID Connect) and SAML 2.0 based Single Sign-On (SSO) for enterprise workspaces.docs.bland.ai/enterprise-features/SSO
Seat model
NoNot priced per seat: a flat monthly platform fee plus per-minute usage, with limits on concurrency and calls rather than users.$0.12/min $299/month platform feebland.ai/pricing
Pooled budget
YesCredits, usage and rate limits are held at the organization level, not per user.This one-time credit has been automatically applied to your organization and will support your upcoming usage.docs.bland.ai/platform/billing
Admin controls
YesGuardrail catalogue blocks, redacts or escalates per rule, and production access is role-based with least privilege.Role-based access with least privilege. MFA on every production system.bland.ai
Audit log
YesTamper-resistant call logs record every disclosure and every guardrail firing.Tamper-resistant call logs. Every disclosure recorded, every rail logged.bland.ai/product
Single sign-on
PartlyOIDC and SAML 2.0 both supported, but SSO is listed only in the Enterprise column of the plan comparison.Bland supports both OIDC (OpenID Connect) and SAML 2.0 based Single Sign-On (SSO) for enterprise workspaces.docs.bland.ai/enterprise-features/SSO

What happens to your code

Opt out of training
PartlyNo third-party model provider sees the audio, and the HIPAA controls list offers zero-retention processing for sensitive workflows; whether Bland itself trains on customer calls is never stated.Bland runs its own models, so no third-party AI provider touches your call.bland.ai/trust-security
Data residency
PartlyUS, EU and APAC regions with per-call region pinning, but the plan table lists Data Residency as Enterprise-only.US, EU, and APAC. Per-region deployment for sovereign workloads.bland.ai/product
Getting out
PartlyTranscripts, recordings, event streams and call metadata are all retrievable through the API; nothing is published about credit expiry.Retrieve detailed information, metadata, and transcripts for a call.docs.bland.ai/llms.txt
Certifications
YesSOC 2 Type I and II, HIPAA with BAA, GDPR and PCI DSS v4.0; ISO 27001 is not claimed.Yes. SOC 2 Type I and Type II, HIPAA-eligible with a signed BAA, GDPR, and PCI DSS. Compliance documentation is available under NDA on Enterprise.bland.ai/pricing

34 sourced claims on this page. Checked 2026-09-02. How we check.

Alternatives

Where we would send a reader instead, in that listing's own words.

  • Vapi

    Developer platform for building, testing and deploying voice AI agents that make and receive phone calls.

  • ElevenLabs Agents

    Hosted platform for building voice and chat agents, with telephony, SDKs and a choice of LLM.

  • Sierra

    Conversational AI platform for building enterprise customer-service agents across voice, chat, email and ChatGPT.

Filed under

APIAutonomousEnterpriseFree tierNo-codeSelf-hosted

Sources and updates

Updates3

  • Capabilities · Commercial terms · Free tier · Price
  • Capabilities · Commercial terms · Free tier · Price
  • Alternatives · Documentation link · LinkedIn link · One-liner · Summary

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