Does either platform publish pricing?

Only 11x publishes starter prices: Alice Growth at $3,750 per month and Julian Growth at $2,417 per month for chat or $5,333 per month for voice, all billed annually. Every Artisan plan on the live site is talk-to-sales and quoted through a conversation.

Which one has an inbound voice agent?

11x does, through Julian. Julian handles voice, chat, SMS and WhatsApp in real time and qualifies or books meetings. Artisan's Ava is an outbound BDR. Artisan's other two agents (Aaron and Aria) remain waitlist-only.

They expose APIs differently. 11x includes API access on Julian Growth but reserves the Alice API for the Enterprise tier. Artisan exposes a one-way webhook API for lead ingestion into campaigns and does not document a general-purpose read or write API.

Have both had public credibility problems?

Yes, and they are different in shape. 11x was the subject of a March 2025 TechCrunch report on customer logos it could not substantiate, and the founder stepped down as CEO two months later. Artisan had its LinkedIn company page banned for about three weeks between December 2025 and January 2026 over a third-party data vendor, and settled an IP dispute with cartoonist KC Green in May 2026.

11x vs Artisan

One is two agents sold together, the other is one full-cycle outbound agent sold alone. Both are sales-led, only one publishes any starter prices, and both have had recent, real credibility problems.

The honest question for a buyer looking at 11x and Artisan is not which AI SDR is better in the abstract. It is which one matches the motion you actually run.

11x sells two agents as a pair. Alice is the autonomous outbound SDR. She researches accounts, builds prospect lists, writes personalised messages and runs coordinated sequences across email and LinkedIn, with 11x-managed Gmail mailboxes handling setup, warmup, inbox rotation and monitoring from the Growth tier up. Julian is a separate agent for inbound: voice, chat, SMS and WhatsApp, qualifying and booking meetings in real time. Pricing is partly published. Alice Growth starts at $3,750 per month. Julian Growth is $2,417 per month for chat or $5,333 per month for voice. All tiers are billed annually and routed through a sales call. Pro and Enterprise are entirely custom.

Artisan sells one agent, Ava. Ava sources from a 250M-plus verified B2B contact base plus 130M-plus local businesses, enriches through 22-plus data sources, and prioritises by intent signals like funding rounds and leadership changes. She then writes and runs multi-variant personalised campaigns across email and social, handles replies and objections, and books meetings directly since the May 2026 Ava 2.0 relaunch. Pricing is not published at all. Every plan on the live site is talk-to-sales, despite Artisan's own Ava 2.0 announcement briefly mentioning a credit-based self-serve entry that is not visible today. Plans are scoped on lead volume, mailboxes and dialer seats.

That is the real contrast. 11x gives you two workers, an outbound SDR plus an inbound voice and chat agent, with managed deliverability and published starter prices. Artisan gives you one full-cycle outbound agent with a documented 250M-plus B2B contact base, a built-in dialer, and pricing that stays custom until a sales conversation ends. Both are sales-led. Both have had recent credibility problems: 11x after a March 2025 TechCrunch report on customer logos it could not substantiate, Artisan after a LinkedIn ban in late 2025 and a settled IP dispute in May 2026.

How 11x and Artisan compare

Feature	11x Visit 11x ↗	Artisan Visit Artisan ↗
Description	AI "digital workers" for sales, Alice runs autonomous outbound; Julian is an AI voice agent.	Ava, the AI BDR, an autonomous sales agent that sources leads, runs multi-channel outbound and books meetings without a human writing each message.
Pricing	$3,750 / month	Custom, contact sales
Tags	APIAutonomousEnterprise	AutonomousEnterprise
Pricing model	subscription	subscription
Free tier	No	No
Model / LLM	Proprietary	Proprietary
Interface	Web	Web
Public API	Yes	Yes
Open source	No	No
Deployment	Cloud	Cloud
Limitations	Even the published Growth-tier price requires a "talk to sales" call rather than self-serve checkout, and Pro/Enterprise pricing is entirely custom, which makes total-cost modelling hard before the sales cycle. (2 sources) Credibility is uneven: in March 2025 TechCrunch reported 11x used logos of companies that said they were not customers (including ZoomInfo and Airtable), and former staff cited high early churn via contract break-clauses; founder Hasan Sukkar stepped down as CEO two months later (May 2025), replaced by then-CTO Prabhav Jain. (2 sources) API access is uneven across the two products: Alice, the more widely-used SDR agent, only gets an API on the Enterprise tier, so most self-serve Alice buyers have no programmatic access, while Julian includes API access starting on its Growth plan. (2 sources) Fully-autonomous AI SDRs remain hit-or-miss on deliverability and reply quality; independent tests report mixed results, so a measured pilot is essential.	Pricing is opaque. The live pricing page shows only three custom, quote-based tiers ("Talk to sales") with no published dollar figures, despite Artisan's own Ava 2.0 announcement describing a credit-based self-serve entry point that is not visible on the site today. (2 sources) A real, dated compliance incident. LinkedIn banned Artisan's company page for about three weeks (Dec 2025 to Jan 2026) after finding a third-party data vendor Artisan used had scraped LinkedIn in violation of its terms. Artisan says it has since switched vendors. (1 source) A publicized IP dispute, since settled. In May 2026, cartoonist KC Green said Artisan used his "This Is Fine" webcomic in ad creative without permission. The two sides reached an agreement by month's end, with Artisan pulling the ads and Green dropping his public complaint. (2 sources) The "AI workforce" pitch is ahead of the shipped product. Aaron (lead routing) and Aria (meeting assistant) remain waitlist-only. Ava is still the only generally available agent. (1 source)

Who each one is for

11x

Mid-market and enterprise sales teams that want autonomous AI SDRs and voice agents, have the budget for sales-led contracts, and can run a measured pilot on deliverability and booked meetings.

From $3,750 / month

Artisan

Funded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing.

From Custom, contact sales

Verdict: 11x or Artisan?

Pick 11x if you need both outbound and inbound handled by one vendor, you want managed deliverability baked in, and you are comfortable with a sales call to get a custom quote above the published Growth tiers. Pick Artisan if you need a single full-cycle outbound agent with a documented 250M-plus B2B contact base and a built-in dialer, and you can absorb whatever the sales conversation lands on.

Visit 11x ↗Visit Artisan ↗

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Frequently asked questions

Does either platform publish pricing?: Only 11x publishes starter prices: Alice Growth at $3,750 per month and Julian Growth at $2,417 per month for chat or $5,333 per month for voice, all billed annually. Every Artisan plan on the live site is talk-to-sales and quoted through a conversation.
Which one has an inbound voice agent?: 11x does, through Julian. Julian handles voice, chat, SMS and WhatsApp in real time and qualifies or books meetings. Artisan's Ava is an outbound BDR. Artisan's other two agents (Aaron and Aria) remain waitlist-only.
Do both expose APIs?: They expose APIs differently. 11x includes API access on Julian Growth but reserves the Alice API for the Enterprise tier. Artisan exposes a one-way webhook API for lead ingestion into campaigns and does not document a general-purpose read or write API.
Have both had public credibility problems?: Yes, and they are different in shape. 11x was the subject of a March 2025 TechCrunch report on customer logos it could not substantiate, and the founder stepped down as CEO two months later. Artisan had its LinkedIn company page banned for about three weeks between December 2025 and January 2026 over a third-party data vendor, and settled an IP dispute with cartoonist KC Green in May 2026.

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