Summary
Artisan is an outbound sales platform built around Ava, an AI BDR that sources and enriches B2B leads, writes and sends multi-channel sequences, handles replies and books meetings. Human reps keep the phone calls, using a built-in dialer Ava queues for them.
- Best for
- Funded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing.
- Not for
- Small teams or solo founders who want transparent, published self-serve pricing up front, or buyers wary of a vendor with recent, real compliance and IP controversies.
- From
- Freethen $280 monthly · $250 billed annually
- Free tier
- YesStanding Free plan at $0/mo with 300 credits per month and no credit card required; lead search, lists, enrichment, agent swarm research and CSV import/export only, since campaigns, deliverability tools and integrations require Intern or above. Separately, each new account starts a 30-day 10K-credit trial of all features that auto-downgrades to Free.
What it does
- Writes code
- NoAva authors outbound email copy, not code; the vendor describes an outbound sales workflow only.
Ava finds leads, tracks intent signals, writes and sends personalized multi-channel sequences, tests variations, handles objections, books meetings…
artisan.co/ai-sales-agent - Debugs and fixes
- NoThe only self-correction claimed is campaign-level message testing; nothing to do with diagnosing software failures.
Tests messaging variations
artisan.co/ai-sales-agent - Writes tests
- No"Tests" on this product means A/B testing subject lines, not producing software tests.
She tests subject lines, optimizes send times, and improves with every send.
artisan.co/ai-sales-agent - Reviews code
- NoReview runs the other direction: a human approves Ava's drafts. No diff review capability is claimed.
You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's…
artisan.co/ai-sales-agent - Whole-codebase work
- NoScale here is lead volume and enrichment sources across a CRM, not a repository.
Ava researches each prospect across your CRM and 22+ enrichment sources and writes with your brand voice, using coaching rules you define per…
artisan.co/solutions/enterprise - Ships it
- NoAva's terminal action is a booked meeting on a rep's calendar; there is no deploy surface.
Ava reads every reply, handles objections, answers questions, and books qualified meetings directly on your calendar.
artisan.co/ai-sales-agent - Done-for-you service
- PartlyYou run the software on self-serve plans, but Enterprise adds a named human team who scope, configure and launch it for you, including a forward-deployed engineer for CRM and custom work.
Every enterprise account gets a dedicated (human) team that scopes, plans, and launches Artisan across your org, from kickoff to full rollout.
artisan.co/solutions/enterprise
How much it does unattended
- Runs autonomously
- YesAva runs prospecting, sending, replies and booking without a human in the loop by default, and approvals are an optional setting you can switch on per campaign rather than a stage you graduate out of.
Fully autonomous by default. You set your campaign goals, Ava handles everything else - prospecting, outreach, replies, and booking - powered by…
artisan.co/ai-sales-agent - Multi-agent
- PartlyThe vendor describes swarms of research agents used for enrichment and qualification, which is one orchestrated research step rather than several named agents you compose or assign to a task.
Simpler actions like email enrichment cost less; more intensive ones like deploying swarms of research agents cost more.
artisan.co/pricing - Agent permissions
- YesGuardrails are explicit and per campaign: approve before sending, locked tone and CTAs, banned phrases, escalation rules and DNC lists, with full autonomy as the default setting.
Yes. Approve before sending, lock tone and CTAs, set banned phrases, and coach Ava's writing. Autonomous by default, adjustable by design.
artisan.co/pricing
Which models it runs on
- Claude
- PartlyArtisan ships an official Claude connector on all plans, so Claude can drive your Artisan account from a chat. That is Claude acting as a client, not disclosure that Claude powers Ava. The vendor names no model behind Ava, and the connector is flagged as early.
The Artisan connector in Claude lets you work in your Artisan account from a Claude chat.
support.artisan.co/claude-connector - Open models
- NoAva runs on models Artisan owns; no open-weight or self-supplied model option appears in the four-tier plan comparison, including Enterprise.
We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…
artisan.co/terms-of-use - Model choice
- NoThe vendor picks the model. Artisan describes the models as its own, and the 30-plus row plan comparison contains no model-selection row on any tier.
to train, fine-tune, and evaluate our language models and AI systems. This helps enhance model accuracy, safety, and performance for all users.
artisan.co/privacy-policy
Not established: GPT
Where you use it
- In your editor
- NoThe surfaces are a web workspace, connected mailboxes, a dialer, Slack and a Claude connector. No editor plugin.
Ava integrates with your CRM, calendar, and data tools in minutes. No migration, no rip-and-replace.
artisan.co/ai-sales-agent - In a browser
- YesEverything happens in a hosted web workspace at dashboard.artisan.co: campaigns, lists, inbox, team management and the dialer are all pages in that app.
The Dialer is a calling workspace inside Artisan where you make and manage calls.
support.artisan.co/intro-to-dialer
Whose machine it runs on
- Self-hosted
- NoHosted SaaS only. The terms state the service is hosted in the US, the trust centre lists a major cloud provider, and no deployment or infrastructure option appears in the 33-row plan comparison table.
The Services are hosted in the United States.
artisan.co/terms-of-use - Open source
- NoProprietary throughout: the vendor claims ownership of all source code and trained models, and the terms separately prohibit decompiling or reverse engineering them.
We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…
artisan.co/terms-of-use
What it costs to run
- How it meters
- YesPriced by monthly credit allocation rather than per seat, with published per-action rates and a rough 20-credits-per-prospect campaign figure; mailboxes, phone numbers and dialer seats are billed separately in dollars.
Most campaigns start at around 20 credits per prospect enrolled, covering enrichment and outreach. Bringing your own lead list or using templated…
artisan.co/pricing - Free tier
- YesA standing $0 plan with 300 credits a month and no credit card, but it is a lookup and enrichment tier: campaigns, deliverability tooling and integrations all need a paid plan.
The Free plan gives you 300 credits/month to explore the platform. You can search leads, run enrichments, and use agent swarm research. Campaigns,…
artisan.co/pricing - API access
- PartlyOnly inbound: a per-campaign webhook endpoint with its own API key lets you push leads in from any HTTP client, and webhooks appear only from the Employee plan upward. No general read or write REST API is documented anywhere in the help centre.
Instead of uploading a CSV, you send leads to Artisan programmatically - from Zapier, Make.com, or any tool that can make HTTP requests.
support.artisan.co/webhook-documentation - MCP server
- YesArtisan publishes an MCP server URL that exposes 30 tools to an MCP client, available on every plan and authenticated by sign-in rather than an API key, though the vendor labels the connector an early feature.
You'll need Artisan's MCP server URL to add the connector: `https://api-dashboard.artisan.co/mcp`
support.artisan.co/claude-connector - Bring your own key
- NoInference runs on models and infrastructure Artisan owns; no bring-your-own-model, own-key or own-cloud option appears anywhere in the four-tier plan comparison, and the MCP connector explicitly needs no API key of yours.
We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…
artisan.co/terms-of-use
Buying it for a team
- A company can buy it
- YesSold to an organisation, not an individual: workspaces have owners, admins and members, admin-held billing, and a separate business and enterprise sales track above the self-serve plans.
You can invite people to your workspace and assign each person a role that controls what they can do in your organization.
support.artisan.co/getting-started/invi… - Seat model
- PartlyThe platform itself is not seat-priced and invites are unlimited and free, but calling is: each rep who dials needs a paid dialer seat at $67 per seat per month on annual billing, $75 on monthly.
Human power dialer ($67/seat/mo)
artisan.co/pricing - Pooled budget
- YesCredits are held at organisation level and drawn down by whoever uses them, and purchased phone numbers are shared across everyone holding a dialer seat, so there is one balance rather than a per-user allowance.
It can also tell you how many credits your org has left, which is worth checking before a large search or enrichment.
support.artisan.co/claude-connector - Admin controls
- YesThree built-in roles plus custom roles under Access controls, with members walled out of team, billing and Ava configuration, layered on top of per-campaign approval, banned-phrase and DNC constraints.
Members don't have access to the Team page, Manage Ava, or the admin-only settings (Access controls, Billing, and Advanced settings).
support.artisan.co/getting-started/invi… - Audit log
- PartlyAudit logs exist but sit only in the Enterprise column of the plan comparison, so neither self-serve paid tier nor the mid Scale tier gets administrative logging.
Advanced security controls and audit logs
artisan.co/pricing - Single sign-on
- PartlySAML-based SSO is offered, but the plan comparison table ticks the SSO / SAML row in the Enterprise column alone, so no self-serve plan can bring an identity provider.
Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.
artisan.co/pricing
What happens to your code
- Opt out of training
- PartlyIdentifiable data needs your prior express consent before it trains anything and Google mailbox data is carved out entirely, but de-identified and aggregated usage data is used for model training with no published opt-out control.
Personal data will (i) only be used for this purpose after it has been de-identified and aggregated such that it can no longer reasonably be…
artisan.co/privacy-policy - Data residency
- PartlyJurisdiction is disclosed and it is the United States for everyone; EEA, UK and Swiss transfers ride on Standard Contractual Clauses, and no EU or other regional hosting option is published on any tier.
Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information…
artisan.co/privacy-policy - Getting out
- PartlyData gets out cleanly enough - CSV export on every plan including Free, CRM sync back to Salesforce or HubSpot, and deletion or return of customer data within 30 days of written request - but credits are the sticking point: annual allocations expire at term end and purchases are non-refundable.
On monthly plans, unused credits carry over until the end of the following billing period. On annual plans, you receive your full credit allocation…
artisan.co/pricing - Certifications
- YesSOC 2 Type II certified and GDPR-aligned with a DPA and EU, UK representatives named; no ISO 27001 claim appears anywhere, and the trust centre keeps the pentest report and policies behind an access request.
Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.
artisan.co/pricing
32 sourced claims on this page. Checked 2026-09-10. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
AI digital workers Alice and Julian for outbound prospecting, inbound qualification and phone calls.
AI outbound agents that prospect, research and sequence from one chat interface.
Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions.
AI SDR agent that works inbound website visitors and leads to book sales meetings.
Filed under
Sources and updates
The pages we read9
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- artisan.co/pricing12 fields
- artisan.co/ai-sales-agent8 fields
- artisan.co/terms-of-use6 fields
- support.artisan.co/claude-connector4 fields
- support.artisan.co/getting-started/invite-your-team4 fields
- artisan.co/privacy-policy4 fields
- artisan.co/solutions/enterprise3 fields
- support.artisan.co/intro-to-dialer1 field
- support.artisan.co/webhook-documentation1 field
Coverage elsewhere3
Updates4
- Capabilities · Commercial terms · Free tier
- Capabilities · Commercial terms · Free tier · Price
- Capabilities · Commercial terms · Free tier
- Alternatives · LinkedIn link · Summary
