Summary
Artisan is an outbound sales platform built around Ava, an AI BDR that sources B2B leads, writes and sends personalized email, handles replies and books meetings. It bundles contact data, enrichment, deliverability, sequencing and a human power dialer into one workspace.
- Best for
- Funded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing.
- Not for
- Small teams or solo founders who want transparent, published self-serve pricing up front, or buyers wary of a vendor with recent, real compliance and IP controversies.
- From
- Freethen $280 monthly · $250 billed annually
- Free tier
- YesPermanent Free plan at $0/mo with 300 credits/mo and no credit card required, covering lead search, lists and enrichment, agent swarm research and CSV import/export; campaigns, deliverability tools and integrations require Intern or above. Separately, new accounts get a 10K-credit trial for 30 days, one per company, with teammates sharing the same grant.
What it does
- Writes code
- NoAva authors outbound email copy, not code; the vendor describes an outbound sales workflow only.
Ava finds leads, tracks intent signals, writes and sends personalized multi-channel sequences, tests variations, handles objections, books meetings…
artisan.co/ai-sales-agent - Debugs and fixes
- NoThe only self-correction claimed is campaign-level message testing; nothing to do with diagnosing software failures.
Tests messaging variations
artisan.co/ai-sales-agent - Writes tests
- No"Tests" on this product means A/B testing subject lines, not producing software tests.
She tests subject lines, optimizes send times, and improves with every send.
artisan.co/ai-sales-agent - Reviews code
- NoReview runs the other direction: a human approves Ava's drafts. No diff review capability is claimed.
You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's…
artisan.co/ai-sales-agent - Whole-codebase work
- NoScale here is lead volume and enrichment sources across a CRM, not a repository.
Ava researches each prospect across your CRM and 22+ enrichment sources and writes with your brand voice, using coaching rules you define per…
artisan.co/solutions/enterprise - Ships it
- NoAva's terminal action is a booked meeting on a rep's calendar; there is no deploy surface.
Ava reads every reply, handles objections, answers questions, and books qualified meetings directly on your calendar.
artisan.co/ai-sales-agent - Done-for-you service
- PartlyYou run the software, but Artisan attaches people to it: every business plan includes a CSM and guided onboarding, and Enterprise adds a forward-deployed strategist, engineer and campaign specialist who build and launch the rollout. Self-serve Startups plans are unassisted.
Every plan comes with a white-glove rollout: CSM support from day one, guided onboarding, and sending infrastructure sized to your motion.
artisan.co/pricing
How much it does unattended
- Runs autonomously
- YesAva runs the full loop unattended (prospecting, sending, reply handling and meeting booking), with approvals optional rather than required. A fuller 'Full self-driving Ava' mode is still listed as Soon in the plan table.
Fully autonomous by default. You set your campaign goals, Ava handles everything else - prospecting, outreach, replies, and booking - powered by…
artisan.co/ai-sales-agent - Multi-agent
- YesResearch is executed by swarms of agents, billed as a higher credit cost than simple actions; 'Agent swarm research' is listed as a feature from the Free plan upward.
Simpler actions like email enrichment cost less; more intensive ones like deploying swarms of research agents cost more.
artisan.co/pricing - Agent permissions
- YesAutonomy is dialable per campaign: approval-before-send, locked tone/CTA/length, banned phrases, budget caps, reply-sensitivity and escalation rules decide when a human steps in.
Yes. Approve before sending, lock tone and CTAs, set banned phrases, and coach Ava's writing. Autonomous by default, adjustable by design.
artisan.co/pricing
Which models it runs on
- Claude
- PartlyArtisan ships an official Claude connector on all plans, so Claude can drive your Artisan account from a chat. That is Claude acting as a client, not disclosure that Claude powers Ava. The vendor names no model behind Ava, and the connector is flagged as early.
The Artisan connector in Claude lets you work in your Artisan account from a Claude chat.
support.artisan.co/claude-connector - Open models
- NoAva runs on models Artisan owns; no open-weight or self-supplied model option appears in the four-tier plan comparison, including Enterprise.
We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…
artisan.co/terms-of-use - Model choice
- NoThe vendor picks the model. Artisan describes the models as its own, and the 30-plus row plan comparison contains no model-selection row on any tier.
to train, fine-tune, and evaluate our language models and AI systems. This helps enhance model accuracy, safety, and performance for all users.
artisan.co/privacy-policy
Not established: GPT
Where you use it
- In your editor
- NoThe surfaces are a web workspace, connected mailboxes, a dialer, Slack and a Claude connector. No editor plugin.
Ava integrates with your CRM, calendar, and data tools in minutes. No migration, no rip-and-replace.
artisan.co/ai-sales-agent - In a browser
- YesArtisan is used as a hosted web workspace. Campaigns, lists, team, roles and dialer settings are all managed in-app, with a Claude chat as a secondary surface.
The Team page is where you invite others to your Artisan workspace and manage them.
support.artisan.co/getting-started/invi…
Whose machine it runs on
- Self-hosted
- NoArtisan operates the servers; no self-hosted, on-premise or private-cloud deployment appears anywhere in the four-tier plan comparison, including Enterprise.
Our servers are located in the United States.
artisan.co/privacy-policy - Open source
- NoProprietary and closed: Artisan asserts ownership of all source code and trained models, and the terms forbid decompiling or reverse engineering them.
Copy, adapt, reproduce, create derivative works from, decipher, decompile, disassemble, or reverse engineer any software, algorithms, AI models,…
artisan.co/terms-of-use
What it costs to run
- How it meters
- YesMetered in credits against a monthly plan allocation: 2 credits per email enrichment, 10 per phone number, 4 per de-anonymised website visitor and about 20 per person contacted end to end. Mailboxes, phone numbers and dialer seats are billed separately in dollars.
Your plan includes a credit allocation that covers each billing period. Sending infrastructure like mailboxes and phone numbers is billed separately…
artisan.co/pricing - Free tier
- YesA permanent Free plan at $0/mo with 300 credits/mo and no credit card, limited to lead search, lists, enrichment and agent swarm research; campaigns and integrations need a paid plan. New accounts also get a 10K-credit 30-day trial.
The Free plan gives you 300 credits/month to explore the platform. You can search leads, run enrichments, and use agent swarm research.
artisan.co/pricing - API access
- PartlyThere is an inbound HTTP API, not a general one: selecting Webhook as a campaign data source mints a per-campaign endpoint under api.artisan.co and an sk_live_ API key, rate-limited to 10 requests per minute. Webhooks as a data source start on the Employee plan; no full public REST API is documented.
Instead of uploading a CSV, you send leads to Artisan programmatically - from Zapier, Make.com, or any tool that can make HTTP requests.
support.artisan.co/webhook-documentation - MCP server
- YesArtisan runs an authenticated MCP server on every plan, exposing about 30 account tools: prospect search, list building, enrichment, campaign drafting and credit balance. Permissions are per tool and no API key is involved. It cannot launch a campaign; changes save as drafts. A separate unauthenticated MCP server exposes only marketing pages.
The connector gives Claude 30 tools. You control what Claude is allowed to do with each one.
support.artisan.co/claude-connector - Bring your own key
- NoInference runs on models and infrastructure Artisan owns; no bring-your-own-model, own-key or own-cloud option appears anywhere in the four-tier plan comparison, and the MCP connector explicitly needs no API key of yours.
We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…
artisan.co/terms-of-use
Buying it for a team
- A company can buy it
- YesBought as an organisation workspace with Owner, Admin and Member roles, admin-held billing, and quote-scoped Team, Scale and Enterprise plans for larger buyers.
An Admin can manage campaigns and lists across the whole workspace, invite and remove people, change roles, and handle billing, settings, and…
support.artisan.co/getting-started/invi… - Seat model
- PartlyNot seat-priced: platform seats are free and unlimited with no floor or ceiling, and plans are sized by credits instead. Only the human power dialer is charged per seat, at $67/seat/mo on annual billing or $75/seat/mo monthly, and those seats are purchased and assigned individually.
Inviting people is free, and there's no limit on how many you can add.
support.artisan.co/getting-started/invi… - Pooled budget
- YesCredits are one organisation-level balance, not per-user allowances. The plan allocation is held by the org and teammates draw from it, and a company's trial grant is shared rather than reissued per person.
It can also tell you how many credits your org has left, which is worth checking before a large search or enrichment.
support.artisan.co/claude-connector - Admin controls
- YesAdmins constrain both people and the agent: three built-in roles plus custom roles under Access controls gate the Team page, Manage Ava, billing and advanced settings, while campaign-level guardrails cap budget, lock tone and CTAs, set banned phrases and enforce DNC lists.
Members don't have access to the Team page, Manage Ava, or the admin-only settings (Access controls, Billing, and Advanced settings).
support.artisan.co/getting-started/invi… - Audit log
- PartlyAudit logs exist but only on Enterprise. The plan comparison shows the audit logs row empty for Free, Intern and Employee, and the Enterprise card lists them alongside advanced security controls.
Advanced security controls and audit logs
artisan.co/pricing - Single sign-on
- PartlySAML and OIDC-style identity-provider sign-in is supported, but the plan comparison fills the SSO / SAML row for Enterprise only, leaving Free, Intern and Employee without it.
Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.
artisan.co/pricing
What happens to your code
- Opt out of training
- PartlyThere is a consent gate but no self-serve opt-out: identifiable data is used for model training only with prior express consent and only for the model tied to your own account, while de-identified and aggregated data is used to train Artisan's models without an opt-out. Google mailbox data is excluded from training entirely.
where de-identification is not possible — only with your prior express consent and solely for the AI model used specifically in connection with your…
artisan.co/privacy-policy - Data residency
- PartlyResidency is disclosed but not selectable. Servers are in the United States only, with no EU or regional hosting option published; EEA, UK and Swiss transfers are handled by safeguards and an EU representative rather than local storage.
Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information…
artisan.co/privacy-policy - Getting out
- PartlyData gets out: CSV import/export is available from the Free plan and enrichment exports download as CSV, and an Owner can request account deletion. But credits expire: monthly balances carry only one period, annual balances are forfeited at term end and cannot be transferred or redeemed for cash.
On annual plans, you receive your full credit allocation upfront, and any unused credits at the end of your term do not roll over.
artisan.co/pricing - Certifications
- YesSOC 2 Type II certification and GDPR compliance are both asserted, with a DPA published. ISO 27001 is not claimed, and the SafeBase trust centre keeps the pentest report and subprocessor list behind an access request.
SOC 2 Type II certified. GDPR compliant. Built for teams that can't afford to get security wrong.
artisan.co/solutions/enterprise
32 sourced claims on this page. Checked 2026-09-02. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
AI SDR and inbound phone agent for outbound prospecting and real-time lead qualification.
AI outbound agents that research accounts, build prospect lists and run email sequences.
Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions.
Enterprise AI SDR agent that engages inbound visitors across chat, voice, video and email.
Filed under
Sources and updates
The pages we read8
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- artisan.co/pricing10 fields
- artisan.co/ai-sales-agent8 fields
- artisan.co/terms-of-use6 fields
- support.artisan.co/claude-connector4 fields
- support.artisan.co/getting-started/invite-your-team4 fields
- artisan.co/privacy-policy4 fields
- artisan.co/solutions/enterprise2 fields
- support.artisan.co/webhook-documentation1 field
Coverage elsewhere3
Updates3
- Capabilities · Commercial terms · Free tier · Price
- Capabilities · Commercial terms · Free tier
- Alternatives · LinkedIn link · Summary
