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Summary

Artisan is an outbound sales platform built around Ava, an AI BDR that sources and enriches B2B leads, writes and sends multi-channel sequences, handles replies and books meetings. Human reps keep the phone calls, using a built-in dialer Ava queues for them.

Best for
Funded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing.
Not for
Small teams or solo founders who want transparent, published self-serve pricing up front, or buyers wary of a vendor with recent, real compliance and IP controversies.
From
Freethen $280 monthly · $250 billed annually
Free tier
YesStanding Free plan at $0/mo with 300 credits per month and no credit card required; lead search, lists, enrichment, agent swarm research and CSV import/export only, since campaigns, deliverability tools and integrations require Intern or above. Separately, each new account starts a 30-day 10K-credit trial of all features that auto-downgrades to Free.
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What it does

Writes code
NoAva authors outbound email copy, not code; the vendor describes an outbound sales workflow only.Ava finds leads, tracks intent signals, writes and sends personalized multi-channel sequences, tests variations, handles objections, books meetings…artisan.co/ai-sales-agent
Debugs and fixes
NoThe only self-correction claimed is campaign-level message testing; nothing to do with diagnosing software failures.Tests messaging variationsartisan.co/ai-sales-agent
Writes tests
No"Tests" on this product means A/B testing subject lines, not producing software tests.She tests subject lines, optimizes send times, and improves with every send.artisan.co/ai-sales-agent
Reviews code
NoReview runs the other direction: a human approves Ava's drafts. No diff review capability is claimed.You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's…artisan.co/ai-sales-agent
Whole-codebase work
NoScale here is lead volume and enrichment sources across a CRM, not a repository.Ava researches each prospect across your CRM and 22+ enrichment sources and writes with your brand voice, using coaching rules you define per…artisan.co/solutions/enterprise
Ships it
NoAva's terminal action is a booked meeting on a rep's calendar; there is no deploy surface.Ava reads every reply, handles objections, answers questions, and books qualified meetings directly on your calendar.artisan.co/ai-sales-agent
Done-for-you service
PartlyYou run the software on self-serve plans, but Enterprise adds a named human team who scope, configure and launch it for you, including a forward-deployed engineer for CRM and custom work.Every enterprise account gets a dedicated (human) team that scopes, plans, and launches Artisan across your org, from kickoff to full rollout.artisan.co/solutions/enterprise

How much it does unattended

Runs autonomously
YesAva runs prospecting, sending, replies and booking without a human in the loop by default, and approvals are an optional setting you can switch on per campaign rather than a stage you graduate out of.Fully autonomous by default. You set your campaign goals, Ava handles everything else - prospecting, outreach, replies, and booking - powered by…artisan.co/ai-sales-agent
Multi-agent
PartlyThe vendor describes swarms of research agents used for enrichment and qualification, which is one orchestrated research step rather than several named agents you compose or assign to a task.Simpler actions like email enrichment cost less; more intensive ones like deploying swarms of research agents cost more.artisan.co/pricing
Agent permissions
YesGuardrails are explicit and per campaign: approve before sending, locked tone and CTAs, banned phrases, escalation rules and DNC lists, with full autonomy as the default setting.Yes. Approve before sending, lock tone and CTAs, set banned phrases, and coach Ava's writing. Autonomous by default, adjustable by design.artisan.co/pricing

Which models it runs on

Claude
PartlyArtisan ships an official Claude connector on all plans, so Claude can drive your Artisan account from a chat. That is Claude acting as a client, not disclosure that Claude powers Ava. The vendor names no model behind Ava, and the connector is flagged as early.The Artisan connector in Claude lets you work in your Artisan account from a Claude chat.support.artisan.co/claude-connector
Open models
NoAva runs on models Artisan owns; no open-weight or self-supplied model option appears in the four-tier plan comparison, including Enterprise.We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…artisan.co/terms-of-use
Model choice
NoThe vendor picks the model. Artisan describes the models as its own, and the 30-plus row plan comparison contains no model-selection row on any tier.to train, fine-tune, and evaluate our language models and AI systems. This helps enhance model accuracy, safety, and performance for all users.artisan.co/privacy-policy

Not established: GPT

Where you use it

In your editor
NoThe surfaces are a web workspace, connected mailboxes, a dialer, Slack and a Claude connector. No editor plugin.Ava integrates with your CRM, calendar, and data tools in minutes. No migration, no rip-and-replace.artisan.co/ai-sales-agent
In a browser
YesEverything happens in a hosted web workspace at dashboard.artisan.co: campaigns, lists, inbox, team management and the dialer are all pages in that app.The Dialer is a calling workspace inside Artisan where you make and manage calls.support.artisan.co/intro-to-dialer

Whose machine it runs on

Self-hosted
NoHosted SaaS only. The terms state the service is hosted in the US, the trust centre lists a major cloud provider, and no deployment or infrastructure option appears in the 33-row plan comparison table.The Services are hosted in the United States.artisan.co/terms-of-use
Open source
NoProprietary throughout: the vendor claims ownership of all source code and trained models, and the terms separately prohibit decompiling or reverse engineering them.We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…artisan.co/terms-of-use

What it costs to run

How it meters
YesPriced by monthly credit allocation rather than per seat, with published per-action rates and a rough 20-credits-per-prospect campaign figure; mailboxes, phone numbers and dialer seats are billed separately in dollars.Most campaigns start at around 20 credits per prospect enrolled, covering enrichment and outreach. Bringing your own lead list or using templated…artisan.co/pricing
Free tier
YesA standing $0 plan with 300 credits a month and no credit card, but it is a lookup and enrichment tier: campaigns, deliverability tooling and integrations all need a paid plan.The Free plan gives you 300 credits/month to explore the platform. You can search leads, run enrichments, and use agent swarm research. Campaigns,…artisan.co/pricing
API access
PartlyOnly inbound: a per-campaign webhook endpoint with its own API key lets you push leads in from any HTTP client, and webhooks appear only from the Employee plan upward. No general read or write REST API is documented anywhere in the help centre.Instead of uploading a CSV, you send leads to Artisan programmatically - from Zapier, Make.com, or any tool that can make HTTP requests.support.artisan.co/webhook-documentation
MCP server
YesArtisan publishes an MCP server URL that exposes 30 tools to an MCP client, available on every plan and authenticated by sign-in rather than an API key, though the vendor labels the connector an early feature.You'll need Artisan's MCP server URL to add the connector: `https://api-dashboard.artisan.co/mcp`support.artisan.co/claude-connector
Bring your own key
NoInference runs on models and infrastructure Artisan owns; no bring-your-own-model, own-key or own-cloud option appears anywhere in the four-tier plan comparison, and the MCP connector explicitly needs no API key of yours.We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, trained AI models,…artisan.co/terms-of-use

Buying it for a team

A company can buy it
YesSold to an organisation, not an individual: workspaces have owners, admins and members, admin-held billing, and a separate business and enterprise sales track above the self-serve plans.You can invite people to your workspace and assign each person a role that controls what they can do in your organization.support.artisan.co/getting-started/invi…
Seat model
PartlyThe platform itself is not seat-priced and invites are unlimited and free, but calling is: each rep who dials needs a paid dialer seat at $67 per seat per month on annual billing, $75 on monthly.Human power dialer ($67/seat/mo)artisan.co/pricing
Pooled budget
YesCredits are held at organisation level and drawn down by whoever uses them, and purchased phone numbers are shared across everyone holding a dialer seat, so there is one balance rather than a per-user allowance.It can also tell you how many credits your org has left, which is worth checking before a large search or enrichment.support.artisan.co/claude-connector
Admin controls
YesThree built-in roles plus custom roles under Access controls, with members walled out of team, billing and Ava configuration, layered on top of per-campaign approval, banned-phrase and DNC constraints.Members don't have access to the Team page, Manage Ava, or the admin-only settings (Access controls, Billing, and Advanced settings).support.artisan.co/getting-started/invi…
Audit log
PartlyAudit logs exist but sit only in the Enterprise column of the plan comparison, so neither self-serve paid tier nor the mid Scale tier gets administrative logging.Advanced security controls and audit logsartisan.co/pricing
Single sign-on
PartlySAML-based SSO is offered, but the plan comparison table ticks the SSO / SAML row in the Enterprise column alone, so no self-serve plan can bring an identity provider.Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.artisan.co/pricing

What happens to your code

Opt out of training
PartlyIdentifiable data needs your prior express consent before it trains anything and Google mailbox data is carved out entirely, but de-identified and aggregated usage data is used for model training with no published opt-out control.Personal data will (i) only be used for this purpose after it has been de-identified and aggregated such that it can no longer reasonably be…artisan.co/privacy-policy
Data residency
PartlyJurisdiction is disclosed and it is the United States for everyone; EEA, UK and Swiss transfers ride on Standard Contractual Clauses, and no EU or other regional hosting option is published on any tier.Our servers are located in the United States. If you are accessing our Services from outside the United States, please be aware that your information…artisan.co/privacy-policy
Getting out
PartlyData gets out cleanly enough - CSV export on every plan including Free, CRM sync back to Salesforce or HubSpot, and deletion or return of customer data within 30 days of written request - but credits are the sticking point: annual allocations expire at term end and purchases are non-refundable.On monthly plans, unused credits carry over until the end of the following billing period. On annual plans, you receive your full credit allocation…artisan.co/pricing
Certifications
YesSOC 2 Type II certified and GDPR-aligned with a DPA and EU, UK representatives named; no ISO 27001 claim appears anywhere, and the trust centre keeps the pentest report and policies behind an access request.Artisan is SOC 2 Type II certified and supports SSO / SAML, advanced security controls, and audit logs.artisan.co/pricing

32 sourced claims on this page. Checked 2026-09-10. How we check.

Alternatives

Where we would send a reader instead, in that listing's own words.

  • 11x

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  • Rox

    Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions.

  • Qualified

    AI SDR agent that works inbound website visitors and leads to book sales meetings.

Filed under

AutonomousEnterpriseFree tierMulti-agent

Sources and updates

Updates4

  • Capabilities · Commercial terms · Free tier
  • Capabilities · Commercial terms · Free tier · Price
  • Capabilities · Commercial terms · Free tier
  • Alternatives · LinkedIn link · Summary

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