Summary
Unify is an AI outbound sales platform where reps prompt agents in chat to research accounts, build prospect lists from B2B data and intent signals, and enrol them in multi-channel sequences. Plays run the same motions unattended on signal triggers.
- Best for
- Sales reps and small-to-mid-size revenue teams that want one chat-based agent to handle prospecting, enrichment and sequencing without hiring a dedicated GTM engineer to build workflows (Clay's audience) or signing a full sales-led enterprise contract (11x's or Artisan's).
- Not for
- Teams that specifically want full autonomous replacement of SDR headcount (11x's Alice and Artisan's Ava are built for that), or that need Clay's fully-customizable, build-your-own-workflow canvas across 200+ data providers.
- From
- Freethen $20/seat/month
- Free tier
- YesFree forever with limited credits, up to 3 seats, 1 mailbox per seat, standard GPT 5.4 models and no CRM sync; Pro separately offers a 14-day trial with no credit card.
What it does
- Done-for-you service
- NoSelf-serve software you run; sign-up is instant and the only managed element is email infrastructure.
Unify is the new way to prospect with AI. Start free, scale when you're ready, and skip the procurement headache.
unifygtm.com/pricing
How much it does unattended
- Runs autonomously
- YesPlays run signal-triggered workflows unattended, chaining research, prospecting and sequence enrolment.
Plays let you run your best outbound motions on autopilot. Create workflows that leverage signals, AI, and sequencing to engage with buyers at scale.
unifygtm.com/product/plays - Multi-agent
- PartlyAgents are composable steps inside a Play rather than peers negotiating a task; multi-step agents research, qualify and personalise.
Leverage multi-step Agents that can research, qualify, and personalize messaging.
unifygtm.com/product/plays - Agent permissions
- PartlyReps can view but not edit Plays or exclusion settings; only Admins configure what the agent may act on.
Rep — Designed for users who are primarily focused on creating and managing Sequences in Unify, and who don't need access to edit Plays or manage…
docs.unifygtm.com/reference/management/…
Which models it runs on
- Claude
- NoThe plan table enumerates model access as GPT only; Anthropic appears as a backend subprocessor, not a selectable model.
LLM model access — GPT 5.4 / GPT 5.4 / GPT 5.4 / GPT 5.4, 5.6
unifygtm.com/pricing - GPT
- YesGPT is the model on every tier; the newer GPT release is reserved for Business.
Standard models (GPT 5.4)
unifygtm.com/pricing - Open models
- NoThe enumerated model access is GPT only; no open-weight option appears in any tier.
LLM model access — GPT 5.4 / GPT 5.4 / GPT 5.4 / GPT 5.4, 5.6
unifygtm.com/pricing - Model choice
- PartlyUnify chooses the model; the only buyer control is the tier, with advanced models gated to Business.
Advanced models (GPT 5.6)
unifygtm.com/pricing
Where you use it
- In your editor
- PartlyNo native IDE plugin; Unify reaches Cursor via its MCP server and official plugin.
For Claude Code, Cursor, and Codex, the recommended path is installing Unify's official plugin, which bundles the Unify skills and MCP configuration.
docs.unifygtm.com/developers/mcp/gettin… - On the command line
- PartlyNo Unify CLI; the terminal path is driving Unify through Claude Code or Codex over MCP.
For Claude Code, Cursor, and Codex, the recommended path is installing Unify's official plugin, which bundles the Unify skills and MCP configuration.
docs.unifygtm.com/developers/mcp/gettin… - In a browser
- YesThe product is a hosted web app with a chat interface, plus a Chrome extension.
Browser extension
unifygtm.com/pricing
Whose machine it runs on
- Self-hosted
- NoUnify is a hosted service; the vendor states its processing runs in its own US infrastructure and offers no customer-hosted deployment.
Customer acknowledges that Unify's primary processing operations take place in the United States, and that the transfer of Personal Data to the…
unifygtm.com/legal/customer-data-proces… - Open source
- NoThe platform is closed hosted software; only the client-side agent plugins live in a public repo.
For Claude Code, Cursor, and Codex, the recommended path is installing Unify's official plugin, which bundles the Unify skills and MCP configuration.
docs.unifygtm.com/developers/mcp/gettin…
What it costs to run
- How it meters
- YesPer seat per month plus credits consumed per action; credits meter data and AI usage.
Credits are the currency used to purchase different data points and actions in Unify. Most actions require 1-2 credits, but the value varies by…
unifygtm.com/pricing - Free tier
- YesA free-forever tier with limited credits and up to three seats; Pro adds a 14-day trial with no card.unifygtm.com/pricing
- API access
- PartlyOpen API and webhooks are a Business-tier line item, though the Data, Sequences and Tasks APIs are publicly documented.
Open API + webhooks — — — [included]
unifygtm.com/pricing - MCP server
- YesA hosted MCP server exposes the same agent to Claude, Cursor and other MCP clients at no extra cost.
Unify MCP lets you connect Unify to Claude, Cursor, or any other MCP-compatible AI assistant.
docs.unifygtm.com/developers/mcp/gettin… - Bring your own key
- NoModel cost is passed through inside credits; there is no separate AI subscription or customer key.
AI usage is billed as part of your credit balance. We pass through the cost of running large language models to pay the foundation model providers.…
unifygtm.com/pricing
Buying it for a team
- A company can buy it
- YesBusiness is a workspace-level annual contract sold through sales; lower tiers are card-purchasable by individuals.
Full-access plan for large teams or businesses. Custom pricing, billed annually.
unifygtm.com/pricing - Seat model
- YesPer seat pricing with a three-seat ceiling on Free and unlimited seats from Base upward.
Seat invites — 3 / Unlimited / Unlimited / Unlimited
unifygtm.com/pricing - Pooled budget
- PartlyPlan credits are allocated per seat; only top-ups and the Business plan use a shared pool.
If you have multiple seats, top-ups go into a shared pool available to everyone on your team.
unifygtm.com/pricing - Admin controls
- YesAdmins alone edit Plays and exclusion settings, and exclusions bar the agent from acting on named companies or people.
Edit Exclusion settings — Admin yes / Rep no
docs.unifygtm.com/reference/management/… - Audit log
- PartlyThe DPA commits to event logging of production infrastructure for security purposes; no customer-facing admin audit log is documented.
Event logs recording user activities, exceptions, faults and information security events are produced, kept and reviewed as appropriate.
unifygtm.com/legal/customer-data-proces… - Single sign-on
- PartlySAML 2.0 SSO exists but is a paid add-on and only on the Business tier.
SSO is available for an additional fee, which is a direct passthrough cost from our provider.
docs.unifygtm.com/reference/management/…
What happens to your code
- Data residency
- PartlyHosting and every listed subprocessor are United States; no region choice is offered.
Amazon Web Services - Cloud Provider - United States. Primary cloud hosting platform. Includes database where customer data is held, servers where…
trust.unifygtm.com - Getting out
- PartlyUnused top-up credits carry over for up to 12 months and do not auto-renew; a Bulk API exports large datasets.
They don't auto-renew, and unused credits carry over for up to 12 months.
unifygtm.com/pricing - Certifications
- PartlySOC 2 Type II with penetration testing and GDPR rights documented; no ISO 27001 claim appears.
We maintain SOC 2 Type II compliance, perform real-time threat monitoring, and regularly contract external security audits.
unifygtm.com/pricing
Not established: Opt out of training
26 sourced claims on this page. Checked 2026-09-03. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions.
Filed under
Sources and updates
The pages we read9
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- unifygtm.com/pricing17 fields
- docs.unifygtm.com/developers/mcp/getting-started4 fields
- unifygtm.com/legal/customer-data-processing-agreement3 fields
- unifygtm.com/product/plays2 fields
- docs.unifygtm.com/reference/agents/overview2 fields
- docs.unifygtm.com/reference/management/user-management2 fields
- trust.unifygtm.com/1 field
- unifygtm.com/legal/terms-and-conditions1 field
- docs.unifygtm.com/reference/management/authentication1 field
Coverage elsewhere3
Updates5
- Capabilities · Commercial terms · Free tier
- Capabilities · Commercial terms · Free tier · Price
- Crunchbase link · LinkedIn link
- Summary
- Verdict,pricing tiers,cons,what it does
