Unify

What is Unify?

Unify is an AI-native go-to-market platform built around a single conversational agent — explicitly not an autonomous "AI SDR" — that a seller chats with to build target lists, enrich contacts and run multi-channel outbound sequences from 40+ data sources spanning 1.1B+ people and 65M+ companies. It was founded in 2023 by Austin Hughes (CEO, who previously led Ramp's sales outbound program) and Connor Heggie (CTO, a former Scale AI machine-learning research engineer), graduated from OpenAI's Converge accelerator, and has raised a $6.6M seed, a $12M Series A (October 2024, led by Emergence Capital and Thrive Capital) and a $40M Series B (announced June 12, 2026, led by Battery Ventures) — roughly $58.6M total, with the OpenAI Startup Fund participating in every round.

What does Unify do?

A seller works inside a single chat-based "Unify Agent" — Unify describes it as having 50+ native skills spanning list-building, enrichment, signal-based prioritization (job changes, hiring, funding, website intent) and multi-channel sequencing — rather than switching between separate tools for research, writing and sending. Pricing is per seat, metered by credits: Free allows up to 3 seats with a limited credit pool; Base ($20/seat/month, 800 credits/seat/month, unlimited seats) adds AI email copywriting and phone/email enrichment; Pro ($60/seat/month, 2,400 credits/seat/month, its "most popular" tier) adds read-only HubSpot/Salesforce sync, Slack alerts and rep-activity reporting; Business (custom, billed annually) adds a more advanced model (GPT-5.5, versus the standard tiers' GPT-5.4), website intent signals, signal-triggered automations, a beta dialer and read-write CRM sync. Credit top-ups don't auto-renew but carry over for up to 12 months, and Unify pauses credit-consuming actions rather than billing overage once a pool is exhausted. This is a markedly different motion from the one several third-party sources still describe: pricing pages dated April–June 2026 (Landbase, Salesmotion, Warmly, a ZoomInfo partner page) all cite an enterprise-only annual "Growth" plan starting between $700 and $1,740/month with no free tier — a live check of unifygtm.com/pricing today, independently re-fetched twice, confirms none of that appears anymore. Unify has evidently pivoted from a sales-led enterprise motion to a self-serve, per-seat one; treat the vendor's own live pricing page as authoritative over older aggregator content.

Key features

• Single conversational agent: One chat interface with 50+ native skills covers list-building, enrichment, signal-based prioritization and sequencing — not a spreadsheet-style workflow builder.
• Augmentation, not autonomy: Unify explicitly says it is "not an AI SDR" — it frees a human seller from administrative work rather than replacing the rep.
• Real self-serve pricing: A genuine $0 tier and transparent $20/$60 per-seat paid tiers, verifiable on the live pricing page — no "talk to sales" gate below the top custom tier.
• Real-time native CRM sync: Salesforce sync runs on Change Data Capture (updates within seconds of a CRM change); HubSpot syncs every 15 minutes and writes records back.
• Credit rollover, no surprise overage: Unused credit top-ups carry over for up to 12 months, and actions simply pause when a pool is exhausted rather than triggering overage billing.

What are Unify's use cases?

• Warm outbound without a GTM engineer: A seller who doesn't want to build Clay-style spreadsheet workflows chats with the Unify Agent to build a list, enrich it and launch a sequence in one conversation.
• Signal-triggered outreach: Job-change, hiring and funding signals surface accounts worth contacting now, without a rep monitoring each source manually.
• Keep CRM data current automatically: Salesforce or HubSpot stays in sync in near real time so reps aren't manually re-entering contacts Unify already touched.

What does Unify integrate with?

• Salesforce (native, real-time Change Data Capture sync)
• HubSpot (native, webhook-based, 15-minute sync with write-back)
• 40+ enrichment data sources
• Slack (notifications, Pro tier and up)

Why use Unify?

• The only tool in this category's outbound cluster with genuinely transparent, self-serve pricing — a real $0 tier, then $20/$60 per seat — versus Clay's $167+/month usage meter or 11x/Artisan's entirely custom, sales-gated quotes.
• Explicitly positions itself as augmenting a human seller rather than replacing one — a real point of contrast with 11x's Alice and Artisan's Ava, both pitched as autonomous replacements.
• OpenAI-backed since its earliest round (a Converge accelerator graduate, with the OpenAI Startup Fund investing in the seed, Series A and Series B) and growing revenue 8x in the year before its Series B.

Pros & cons

Unify pricing

Free (up to 3 seats, limited credits); Base $20/seat/month (800 credits/seat/month); Pro $60/seat/month (2,400 credits/seat/month) — self-serve tiers that replace an older enterprise-only annual motion (~$700–$1,740/month) still described by several third-party sources; Business is custom, billed annually.

• Free$0
• Base$20 / /seat/month
• Pro$60 / /seat/month
• BusinessCustom / billed annually

See current pricing on unifygtm.com ↗Compare Unify alternatives →

Unify review

Unify fills a real, previously under-served position in this category's GTM-outbound cluster: cheaper and far more transparent than Clay's usage-based ($167+/month) enrichment canvas, and self-serve where 11x and Artisan are both entirely custom-quoted and sales-gated. It explicitly positions itself as a productivity layer for a human seller rather than an autonomous replacement, wrapping list-building, enrichment, signal-based prioritization and sequencing into one chat-based agent instead of a spreadsheet-style workflow builder. The catch: it just completed a dramatic pricing-model pivot — several third-party sources published within the last few months still describe a completely different enterprise-only motion — so treat pricing found outside unifygtm.com/pricing itself as potentially stale, and its deepest features (GPT-5.5, write-access CRM sync, website intent signals) still sit behind a custom Business tier. Pick Unify if you want an accessible, self-serve GTM agent that augments a rep rather than replacing one; skip it if you specifically want Clay's build-your-own depth or 11x/Artisan's fully autonomous outbound motion.

The self-serve, augmentation-first entrant in a category otherwise split between Clay's build-your-own canvas and 11x/Artisan's sales-gated autonomous-replacement pitch — but re-verify its pricing directly, since it just pivoted business models and most third-party sources are already stale.

Frequently asked questions