Ranked · Sales & marketing agents
The 7 best AI sales & marketing agents (2026)
The best AI sales & marketing agents in October 2026 are 11x, Artisan and Qualified.
7 agents compared · 4 with a free plan · prices checked 3 September–27 September 2026
Reviewed by The Agents Index editorial team.
Ranked: 7 of the 21 sales & marketing agents we list. The 14 not yet ranked follow the ranking. All 21 in sales & marketing agents →
All picks at a glance
| # | Agent | Best for | Starts at |
|---|---|---|---|
| 1 | 11xAutonomous outbound AI SDR — one of two head-to-head "AI BDR" plays herevs Artisan | Mid-market and enterprise sales teams that want autonomous AI SDRs and voice agents | Quote only |
| 2 | ArtisanAutonomous outbound AI BDR — the other head-to-head play, with the more complete reply-and-booking loopvs 11x | Funded B2B sales and RevOps teams that want to scale outbound volume | Free, then $280/month |
| 3 | QualifiedInbound counterpart — engages visitors and leads already there, wired natively into Salesforcevs 11x | B2B companies already running Salesforce that get real inbound website traffic | Quote only |
| 4 | RoxContinuous per-account monitoring — complements your CRM, not another lead-generation enginevs Unify | Enterprise sales and revenue-operations teams that want continuous, per-account research | Free, then $100/month |
| 5 | UnifySelf-serve, augmentation-first — a single chat agent that helps a human seller instead of replacing or enriching for onevs Rox | Sales reps and small-to-mid-size revenue teams that want one chat-based agent to handle prospecting | Free, then $20/seat/month |
Checked between 3 September 2026 and 27 September 2026.
About this list
Every tool in this category gets called an "AI sales agent," but the seven here are built for six genuinely different jobs, not one head-to-head contest. 11x (Alice) and Artisan (Ava) are both autonomous outbound AI SDR/BDRs, built to prospect cold and run the entire outreach motion end to end, the one real head-to-head matchup in this set. Qualified (Piper) is the functional opposite of both: an inbound agent that engages visitors and leads who are already on your site or in your inbox, wired natively into Salesforce.
A second job, orthogonal to both outbound and inbound: Rox doesn't generate or convert leads at all. It assigns a persistent AI agent to every account already in your pipeline, continuously researching and monitoring it and keeping your existing CRM (Salesforce/HubSpot) up to date, queried in plain English rather than through a dashboard. It's the only listing in this category built to complement a CRM instead of running a lead motion inside or around it.
A third job: Unify sits somewhere between an enrichment platform's depth and 11x/Artisan's autonomy. It is a single chat-based agent that explicitly says it is "not an AI SDR", and it augments a human seller with list-building, enrichment and sequencing rather than replacing or fully automating the rep. Its real point of difference from the rest of this category is the buying motion, not the job: a genuine $0 self-serve tier and transparent $20/$60-per-seat pricing, at a moment when 11x and Artisan are both entirely sales-led and Rox's paid tier starts at $100/month. It also just completed a dramatic pricing-model pivot, so treat anything about its pricing found outside unifygtm.com itself as potentially stale.
A fourth job: Warmly starts from a different problem than any of the three above: most of your website traffic is anonymous, not already a lead. It de-anonymizes visitors at the company (~65% match) and, less reliably, person (~15–25%) level, then hands them to one of two named agents: an Inbound Agent that chats with and routes whoever is already on the site, and a TAM Agent that scores and works target accounts that aren't there yet. That pairs Qualified's inbound job with a slice of 11x/Artisan's outbound orchestration, but Warmly requires no particular CRM and, unlike every other free-tier-eligible listing in this category, is sold only on quarterly ($4,875+) or annual ($10,000+) contracts today, with no self-serve monthly option or free trial. Salesforce's rival HubSpot acquired Warmly in June 2026, which changes how it integrates with HubSpot shops versus Salesforce-only ones.
A fifth job, closest in shape to a broad GTM data platform but built ready-to-use rather than assembled: Amplemarket bundles its own 200M+-contact database, multichannel sending infrastructure (email, LinkedIn, calls, WhatsApp) and deliverability tooling (mailbox rotation) with Duo Copilot, an AI layer that watches 100+ buying-intent signals a day and drafts personalized outreach, but, unlike 11x or Artisan, never sends it without a rep reviewing, editing or dismissing the draft first. That is a different bet from Unify's job: Unify is a single lightweight chat agent that augments a seller using tools you already have, where Amplemarket ships its own execution infrastructure end to end. A 2024 Gartner Cool Vendor recognition in Generative AI for Sales and a strong 4.6-star, 603-review G2 track record back it, but published self-serve pricing stops at 2 seats ($600/month), and Growth and Elite are both custom-quoted.
One honest, cross-cutting caveat applies specifically to the two outbound specialists: both 11x and Artisan have real, independently reported controversies from the past year and a half that a buyer should weigh alongside the product itself. TechCrunch reported in March 2025 that 11x had displayed logos of companies, including ZoomInfo and Airtable, that said they were not customers and had not granted permission, alongside former-staff accounts of high early churn. Artisan went through a roughly three-week LinkedIn company-page ban (Dec 2025–Jan 2026) after a data vendor it used scraped LinkedIn in violation of its terms, and settled a dispute over unauthorized use of a cartoonist's artwork in ad creative within the month. Artisan pulled the ads after KC Green, creator of the "This Is Fine" webcomic, said the campaign used his character without permission. Neither issue means the product does not work, and both companies are real, funded and used by paying customers, but it is exactly why a measured pilot on your own reply and booking data matters more here than a features comparison alone.
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The ranking
Autonomous outbound AI SDR — one of two head-to-head "AI BDR" plays here
Editor’s pick
Best forMid-market and enterprise sales teams that want autonomous AI SDRs and voice agents, have the budget for sales-led contracts, and can run a measured pilot on deliverability and booked meetings.
VerdictAlice runs the full outbound motion autonomously (researching prospects, building lists and sending multi-channel sequences), and Julian adds an AI voice agent for calls, both pitched as always-on digital workers. Pricing is sales-led and annual: Alice Growth is posted at $3,750/month and Julian Growth at $2,417/month (chat) or $5,333/month (voice), with Pro and Enterprise tiers custom-quoted. In March 2025 TechCrunch reported 11x had displayed logos of companies, including ZoomInfo and Airtable, that said they were not customers and had not granted permission, alongside former-staff accounts of high early churn: issues that preceded a leadership change. Capable, but pilot on your own data before buying the pitch.
- Price
- Quote only · source
- Why here
- 11x publishes no price, so it is listed after the products that do.
- Watch for
- Enterprise, sales-led product: expect annual or multi-year contracts and onboarding, not a self-serve trial.
Autonomous outbound AI BDR — the other head-to-head play, with the more complete reply-and-booking loop
Best forFunded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing.
VerdictSince the May 2026 Ava 2.0 rebuild, Artisan's Ava runs the outbound loop end to end. It sources and enriches leads, sends multi-channel outreach, handles replies and objections on its own, and books meetings. Artisan backs this with a published SumUp customer case study and a $25 million Series A led by Glade Brook Capital, with HubSpot Ventures and Y Combinator. Pricing is quote-based, with no dollar figures on the live site. Artisan has also drawn a real run of controversy. LinkedIn banned its company page for about three weeks, as noted above. There was also a since-settled dispute over a cartoonist's artwork in its ads. KC Green, creator of "This Is Fine," said the campaign used the character without permission. Artisan pulled the ads, and the two sides settled within the month.
- Price
- Free, then $280/month · source
- Free to try
- Free plan
- Watch for
- No self-serve pricing shown on the live site. Every tier requires a sales conversation to get a quote.
Inbound counterpart — engages visitors and leads already there, wired natively into Salesforce
Best forB2B companies already running Salesforce that get real inbound website traffic and want an AI agent to qualify and convert it 24/7.
VerdictPiper is the one agent here built for inbound, not outbound: it engages website visitors and inbound leads live, qualifies them against Salesforce CRM data, and books the meeting or nurtures the lead until it is ready: the functional opposite of Alice and Ava. Named case studies (Asana, Box, Greenhouse) and Salesforce's own roughly $1.2B acquisition of the company, closed April 1, 2026, are real signals of substance. But Qualified requires Salesforce as your CRM and publishes no pricing: third-party procurement data puts the median deal at $61,000 a year.
- Price
- Quote only · source
- Why here
- Qualified publishes no price, so it is listed after the products that do.
- Watch for
- Hard Salesforce dependency: not usable as a standalone product without a Salesforce CRM subscription.
Continuous per-account monitoring — complements your CRM, not another lead-generation engine
Best forEnterprise sales and revenue-operations teams that want continuous, per-account research and CRM hygiene layered on top of Salesforce/HubSpot, queried in plain English.
VerdictRox doesn't run a lead motion at all: it assigns a persistent agent to every account you already have, continuously pulling in calendar, email, Slack, support-ticket and CRM data to flag deal risk, draft call prep and keep Salesforce/HubSpot current, all queryable in plain English rather than through a dashboard. Named case studies (Ramp, MongoDB, New Relic) and a $1.2B valuation back it, and it's the only enterprise-shaped platform in this set with a posted self-serve price (free Starter tier with 2,000 agent actions/month, then Individual at $100/month with 10,000 agent actions; Enterprise is custom-quoted). The tradeoff: no confirmed public API, and at two years old, far less production history than the CRMs it plugs into.
- Price
- Free, then $100/month · source
- Free to try
- Free plan
- Watch for
- No confirmed public developer API, integrations are pre-built (CRM, email, Slack, calendar), not a documented API/webhook surface for custom builds.
Self-serve, augmentation-first — a single chat agent that helps a human seller instead of replacing or enriching for one
Best forSales reps and small-to-mid-size revenue teams that want one chat-based agent to handle prospecting, enrichment and sequencing without hiring a dedicated GTM engineer to build workflows (Clay's audience) or signing a full sales-led enterprise contract (11x's or Artisan's).
VerdictUnify explicitly says it is not an AI SDR: instead of autonomous replacement (11x, Artisan) or a build-your-own enrichment canvas, a seller chats with one agent that handles list-building, signal-based prioritization, enrichment and sequencing. Its real edge is pricing transparency (a genuine $0 tier, then $20/$60 per seat) against 11x and Artisan's entirely sales-led motion and Rox's $100/month Individual tier. It just pivoted business models, though, so re-verify pricing against unifygtm.com directly rather than older reviews.
- Price
- Free, then $20/seat/month · source
- Free to try
- Free plan
- Watch for
- G2 reviewers most commonly cite hard-to-forecast credit spend and, less often, a learning curve and integration friction.
Ranked 6 to 7
| # | Agent | Price | Actions |
|---|---|---|---|
| Newest: website-visitor de-anonymization paired with two named agents (inbound + outbound) | |||
| 6 |  | Free, then $99/month | |
| Newest, bundled and ready-to-use — a human-reviewed AI copilot over its own data and sending infrastructure | |||
| 7 |  AmplemarketB2B sales teams that want prospecting data, multichannel sequencing From $600/month billed annually | From $600/month billed annually | |
| In this category, not yet ranked | |||
 ClayGTM and RevOps teams, ideally with a GTM engineer, who want best-in-class enrichment, AI research | |||
 Lead ScorerA solo founder or small B2B team who wants an autonomous outbound SDR | |||
 SEObotAutonomous SEO agent that researches keywords, writes articles and publishes them to your CMS | |||
 CommentKeywordInstagram comment-to-DM automation with optional AI agents that continue the conversation | |||
 SpiichVerifiedAgentic sales platform that keeps HubSpot, Attio, Pipedrive or Salesforce updated from chat, voice | |||
 ArgorantVerifiedVerified B2B contact data, email verification and outbound campaigns | |||
 SEOmaticVerifiedAutonomous SEO agents that read Search Console data and publish approved fixes into your CMS | |||
 Faceless.soVerifiedAI writes, voices and edits faceless short videos | |||
 RevnuVerifiedAI growth agent that runs outbound, paid ads and SEO/GEO with a human approval queue | |||
 EximAgentVerifiedTrade-intelligence agent for exporters: buyer discovery, HS codes, tariffs, sanctions screening | |||
 ApolloB2B sales and SDR teams running outbound prospecting on bought-in contact data | |||
 AiSDRB2B sales and founder-led teams building outbound without SDR headcount | |||
 GongEnterprise revenue teams that want AI over their own sales calls and CRM | |||
 Copy.aiSales and marketing teams automating outreach, research and content at scale | |||
Side by side
Every field, side by side
Scroll sideways to see them all.
| Feature | 11x | Artisan | Qualified | Rox | Unify | Warmly | Amplemarket | Clay | Lead Scorer | SEObot | CommentKeyword | SpiichVerified | ArgorantVerified | SEOmaticVerified | Faceless.soVerified | RevnuVerified | EximAgentVerified | Apollo | AiSDR | Gong | Copy.ai |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Description | AI digital workers Alice and Julian for outbound prospecting, inbound qualification and phone calls. | Autonomous AI BDR that sources B2B leads, sends personalized outbound, handles replies and books meetings. | AI SDR agent that works inbound website visitors and leads to book sales meetings. | Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions. | AI outbound agents that prospect, research and sequence from one chat interface. | Identifies anonymous website visitors and runs AI inbound and outbound GTM agents on one shared context graph. | AI sales copilot that turns buying signals into drafted multichannel outreach on an all-in-one prospecting platform. | GTM data platform with AI research agents, enrichment waterfalls and outbound workflow automation. | AI SDR that finds, scores and drafts to B2B leads, with the whole workflow exposed as an MCP server. | Autonomous SEO agent that researches keywords, writes articles and publishes them to your CMS. | Instagram comment-to-DM automation with optional AI agents that continue the conversation. | Agentic sales platform that keeps HubSpot, Attio, Pipedrive or Salesforce updated from chat, voice and meetings. | Verified B2B contact data, email verification and outbound campaigns, drivable by your own AI agent over MCP. | Autonomous SEO agents that read Search Console data and publish approved fixes into your CMS. | AI writes, voices and edits faceless short videos, then auto-posts them to seven social platforms on a schedule. | AI growth agent that runs outbound, paid ads and SEO/GEO with a human approval queue. | Trade-intelligence agent for exporters: buyer discovery, HS codes, tariffs, sanctions screening and reviewed outreach. | AI go-to-market platform with B2B contact data, agents and outreach execution. | AI sales development platform whose agent Ami builds and runs outbound campaigns on email and LinkedIn. | Revenue AI platform with pre-built and custom agents over calls, emails and CRM data. | GTM AI platform with workflows, actions and constrained agents for sales and marketing teams. |
| Category | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents, AI content & video tools | Sales & marketing agents | Sales & marketing agents, Industry agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents | Sales & marketing agents |
| Pricing | - | From Free | - | From Free | From Free | From Free | From $600/month billed annually | From Free | From Free | From $49/month | From Free | From about $167/month | From $99/month | From Free | From $29/month | From $99/month | From Free | From Free | From $1.50/person contacted | - | From $29/month |
| API | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | - | Yes | Yes |
| Tags |
Questions buyers ask
What is the best AI sales agent?
It depends on the job, not a single overall winner. For autonomous outbound prospecting, 11x or Artisan (run a pilot and compare on your own reply and booking data — see the note on both below). For converting inbound website traffic in real time, Qualified, if you already run Salesforce. For continuous per-account research and CRM hygiene layered on top of Salesforce/HubSpot, Rox. For a self-serve, augmentation-first agent that helps a human seller rather than replacing one, Unify. For identifying anonymous website traffic and engaging it with a paired inbound/outbound agent set, regardless of CRM, Warmly. For a bundled, ready-to-use platform (own data, own sending infrastructure) with an AI copilot that always leaves a human to approve the send, Amplemarket.
What is the difference between 11x and Artisan?
Both are autonomous outbound AI SDRs built for the same job: cold prospecting, multi-channel outreach and meeting booking. Artisan's Ava, since its May 2026 Ava 2.0 rebuild, also handles replies and objections on its own. Artisan points to a published SumUp case study. 11x adds Julian, an AI voice agent for phone calls, alongside Alice for outbound. Alice Growth starts at $3,750 a month and Julian Growth at $2,417 a month (chat) or $5,333 a month (voice), billed annually through a sales call. Artisan shows no dollar figures on its live site. Both have public controversies on record. For 11x, TechCrunch reported in March 2025 that it used logos of companies that said they were not customers. Artisan had a LinkedIn ban from December 2025 to January 2026 and a since-settled artwork dispute. Pilot both on your own data rather than choosing on marketing claims alone.
Is there an AI sales agent for inbound leads instead of outbound prospecting?
Yes — Qualified's Piper. It engages website visitors and inbound leads live, qualifies them against your Salesforce CRM data, and either books a meeting instantly or nurtures the lead over email until it is ready. It requires Salesforce as your CRM and has no public pricing (third-party procurement data puts the median deal at $61,000/year).
Which of these AI sales agents has a free plan?
Two do. Rox's Starter tier is free (2,000 agent actions/month), aimed at light pipeline work on a small number of accounts. Unify's Free tier covers up to 3 seats with a limited credit pool. 11x, Artisan and Qualified remain custom, sales-led contracts with no self-serve or free option. Warmly has no free tier either — as of this listing's live pricing check, every paid tier requires at least a quarterly ($4,875+) contract. Amplemarket also has no permanent free tier, only a 14-day free trial, before its $600/month Startup plan.
Do any of these AI sales agents have documented controversies?
Yes — the two autonomous outbound plays, specifically. TechCrunch reported in March 2025 that 11x had displayed logos of companies that said they were not customers, alongside former-staff accounts of high early churn. Artisan went through a roughly three-week LinkedIn company-page ban (Dec 2025–Jan 2026) over a data vendor's scraping and settled a dispute over unauthorized use of a cartoonist's artwork within the month (it pulled the ads after KC Green, creator of "This Is Fine," objected). Neither issue means the product does not work, but both are real and worth weighing before you buy. No comparable controversy has been reported for Qualified, Rox or Unify.
Is there an AI sales tool that isn't for outbound or inbound lead generation?
Yes — Rox. Instead of generating or converting leads, it assigns a persistent AI agent to every account already in your pipeline, continuously researching and monitoring it and keeping your CRM (Salesforce or HubSpot) up to date from calendar, email, Slack and support-ticket data. It's a complement to your existing GTM motion, not a replacement for it, and Salesforce/HubSpot stay the system of record.
Is there a self-serve alternative to the sales-gated outbound tools?
Yes — Unify. Where 11x and Artisan are both entirely sales-gated (and 11x's posted rates start at $2,417/month for Julian chat or $3,750/month for Alice), Unify publishes a genuine $0 tier and transparent $20/$60-per-seat paid tiers on its own pricing page. The tradeoff is that it augments a human seller rather than automating the outbound motion end to end the way 11x and Artisan do, and it recently changed its pricing model, so double-check current terms directly on unifygtm.com.
Is there an AI sales agent for identifying anonymous website visitors?
Yes — Warmly. It de-anonymizes site traffic at the company (~65% match rate) and, less reliably, person (~15–25%) level, then hands identified visitors to an Inbound Agent for real-time chat and routing, while a separate TAM Agent scores and works target accounts that aren't on the site yet. It works with any CRM via its own API, unlike Qualified's Salesforce requirement, but HubSpot's June 2026 acquisition of Warmly changes the integration story for HubSpot shops. It is sold only on quarterly ($4,875+) or annual ($10,000+) contracts — no self-serve monthly plan or free tier as of this listing's live pricing check.
Is there an AI sales agent that always keeps a human reviewing before it sends?
Yes — Amplemarket, by design. Its Duo Copilot monitors 100+ buying-intent signals a day and drafts personalized, multichannel outreach, but a rep always reviews, edits, sends or dismisses each draft — it never sends autonomously the way 11x's Alice or Artisan's Ava are built to. It also bundles its own 200M+-contact database and sending infrastructure, so it doesn't require pairing with a separate data or enrichment tool the way a narrower point solution might.
Sources and method
Every price here was read on the maker's own pricing page.
- 11x: 11x.ai/comparison/11x-vs-aisdr, checked 23 September 2026
- Artisan: artisan.co/pricing, checked 10 September 2026
- Qualified: qualified.com/pricing, checked 22 September 2026
- Rox: rox.com/pricing, checked 3 September 2026
- Unify: unifygtm.com/pricing, checked 27 September 2026
- Warmly: help.warmly.ai/articles/4646691220-warmly-technical-documentation-mcp-server, checked 3 September 2026
- Amplemarket: amplemarket.com/pricing, checked 10 September 2026
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