Ranked · Sales & marketing agents
The Best AI Sales & Marketing Agents (2026)
7 AI sales agents — 11x, Artisan, Qualified, Rox, Unify, Warmly and Amplemarket — compared on the one thing that actually splits them: whether the job is autonomous outbound prospecting, real-time inbound conversion, continuous per-account monitoring, self-serve augmented outbound, website-visitor de-anonymization paired with engagement agents, or a bundled all-in-one platform with a human-reviewed AI copilot.
The ranking
10 agents, compared. Start with fit and price, then open the full assessment. Payment does not alter this ranking. Selection and method ↓
All picks at a glance
Compare fit and price, then choose a name to read the full assessment.
| # | Agent | Best for | From |
|---|---|---|---|
| 1 | 11xAutonomous outbound AI SDR — one of two head-to-head "AI BDR" plays herevs Artisan | Mid-market and enterprise sales teams that want autonomous AI SDRs and voice agents, have the budget for sales-led contracts, and can run a measured pilot on deliverability and booked meetings. | $3,750/mo |
| 2 | ArtisanAutonomous outbound AI BDR — the other head-to-head play, with the more complete reply-and-booking loopvs 11x | Funded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing. | On quote |
| 3 | QualifiedInbound counterpart — engages visitors and leads already there, wired natively into Salesforcevs 11x | B2B companies already running Salesforce that get real inbound website traffic and want an AI agent to qualify and convert it 24/7. | On quote |
| 4 | RoxContinuous per-account monitoring — complements your CRM, not another lead-generation enginevs Unify | Enterprise sales and revenue-operations teams that want continuous, per-account research and CRM hygiene layered on top of Salesforce/HubSpot, queried in plain English. | Free |
| 5 | UnifySelf-serve, augmentation-first — a single chat agent that helps a human seller instead of replacing or enriching for onevs Rox | Sales reps and small-to-mid-size revenue teams that want one chat-based agent to handle prospecting, enrichment and sequencing without hiring a dedicated GTM engineer to build workflows (Clay's audience) or signing a full sales-led enterprise contract (11x's or Artisan's). | Free |
| 6 | WarmlyNewest: website-visitor de-anonymization paired with two named agents (inbound + outbound) | RevOps/GTM teams with meaningful inbound website traffic who want one connected system for identifying, engaging and routing visitors, plus coordinated outbound account orchestration, rather than two separate tools. | $4,875/qtr |
| 7 | AmplemarketNewest, bundled and ready-to-use — a human-reviewed AI copilot over its own data and sending infrastructure | B2B sales teams that want prospecting data, multichannel sequencing and an AI signal-detection copilot in one platform, with a human still reviewing every message before it sends. | $600/mo |
| 8 | Lead ScorerIn this category, not yet ranked | A solo founder or small B2B team who wants an autonomous outbound SDR with human-in-the-loop approval and a free CRM underneath. | Free |
| 9 | SEObotIn this category, not yet ranked | On quote | |
| 10 | CommentKeywordIn this category, not yet ranked | On quote |
Selection, context, and ranking method
Every tool in this category gets called an "AI sales agent," but the seven here are built for six genuinely different jobs, not one head-to-head contest. 11x (Alice) and Artisan (Ava) are both autonomous outbound AI SDR/BDRs, built to prospect cold and run the entire outreach motion end to end, the one real head-to-head matchup in this set. Qualified (Piper) is the functional opposite of both: an inbound agent that engages visitors and leads who are already on your site or in your inbox, wired natively into Salesforce.
A second job, orthogonal to both outbound and inbound: Rox doesn't generate or convert leads at all. It assigns a persistent AI agent to every account already in your pipeline, continuously researching and monitoring it and keeping your existing CRM (Salesforce/HubSpot) up to date, queried in plain English rather than through a dashboard. It's the only listing in this category built to complement a CRM instead of running a lead motion inside or around it.
A third job: Unify sits somewhere between an enrichment platform's depth and 11x/Artisan's autonomy. It is a single chat-based agent that explicitly says it is "not an AI SDR", and it augments a human seller with list-building, enrichment and sequencing rather than replacing or fully automating the rep. Its real point of difference from the rest of this category is the buying motion, not the job: a genuine $0 self-serve tier and transparent $20/$60-per-seat pricing, at a moment when 11x and Artisan are both entirely sales-led and Rox's paid tier starts at $100/month. It also just completed a dramatic pricing-model pivot, so treat anything about its pricing found outside unifygtm.com itself as potentially stale.
A fourth job: Warmly starts from a different problem than any of the three above: most of your website traffic is anonymous, not already a lead. It de-anonymizes visitors at the company (~65% match) and, less reliably, person (~15–25%) level, then hands them to one of two named agents: an Inbound Agent that chats with and routes whoever is already on the site, and a TAM Agent that scores and works target accounts that aren't there yet. That pairs Qualified's inbound job with a slice of 11x/Artisan's outbound orchestration, but Warmly requires no particular CRM and, unlike every other free-tier-eligible listing in this category, is sold only on quarterly ($4,875+) or annual ($10,000+) contracts today, with no self-serve monthly option or free trial. Salesforce's rival HubSpot acquired Warmly in June 2026, which changes how it integrates with HubSpot shops versus Salesforce-only ones.
A fifth job, closest in shape to a broad GTM data platform but built ready-to-use rather than assembled: Amplemarket bundles its own 200M+-contact database, multichannel sending infrastructure (email, LinkedIn, calls, WhatsApp) and deliverability tooling (mailbox rotation) with Duo Copilot, an AI layer that watches 100+ buying-intent signals a day and drafts personalized outreach, but, unlike 11x or Artisan, never sends it without a rep reviewing, editing or dismissing the draft first. That is a different bet from Unify's job: Unify is a single lightweight chat agent that augments a seller using tools you already have, where Amplemarket ships its own execution infrastructure end to end. A 2024 Gartner Cool Vendor recognition in Generative AI for Sales and a strong 4.6-star, 603-review G2 track record back it, but published self-serve pricing stops at 2 seats ($600/month), and Growth and Elite are both custom-quoted.
One honest, cross-cutting caveat applies specifically to the two outbound specialists: both 11x and Artisan have real, independently reported controversies from the past year and a half that a buyer should weigh alongside the product itself. TechCrunch reported in March 2025 that 11x had displayed logos of companies, including ZoomInfo and Airtable, that said they were not customers and had not granted permission, alongside former-staff accounts of high early churn. Artisan went through a roughly three-week LinkedIn company-page ban (Dec 2025–Jan 2026) after a data vendor it used scraped LinkedIn in violation of its terms, and settled a dispute over unauthorized use of a cartoonist's artwork in ad creative within the month. Artisan pulled the ads after KC Green, creator of the "This Is Fine" webcomic, said the campaign used his character without permission. Neither issue means the product does not work, and both companies are real, funded and used by paying customers, but it is exactly why a measured pilot on your own reply and booking data matters more here than a features comparison alone.
Every entry is a Published listing that already cleared this site's per-listing quality gate, meaning sourced facts, admitted weaknesses, a "best for" and a "not for," re-verified on a rolling cadence (see /methodology). The ordering here runs from the two head-to-head autonomous outbound AI SDR/BDR plays (11x, Artisan) and the sole inbound specialist (Qualified), on to the one built to monitor accounts you already have rather than generate or convert new ones (Rox), the self-serve augmentation-first entrant (Unify), the visitor de-anonymization layer paired with its own inbound/outbound agents (Warmly), and closing with the bundled, ready-to-use platform whose AI copilot always leaves a human to approve the send (Amplemarket), since the seven serve genuinely different jobs rather than one "best overall" pick. The live score chip on every card (evidence, honesty, depth, freshness) is computed the same way as that tool's own listing page.
The ranking
Autonomous outbound AI SDR — one of two head-to-head "AI BDR" plays here
Editor’s pick
Best forMid-market and enterprise sales teams that want autonomous AI SDRs and voice agents, have the budget for sales-led contracts, and can run a measured pilot on deliverability and booked meetings.
Alice runs the full outbound motion autonomously (researching prospects, building lists and sending multi-channel sequences), and Julian adds an AI voice agent for calls, both pitched as always-on digital workers. Pricing is sales-led and annual: Alice Growth is posted at $3,750/month and Julian Growth at $2,417/month (chat) or $5,333/month (voice), with Pro and Enterprise tiers custom-quoted. In March 2025 TechCrunch reported 11x had displayed logos of companies, including ZoomInfo and Airtable, that said they were not customers and had not granted permission, alongside former-staff accounts of high early churn: issues that preceded a leadership change. Capable, but pilot on your own data before buying the pitch.
Autonomous outbound AI BDR — the other head-to-head play, with the more complete reply-and-booking loop
- #2
Artisan
AI BDR that runs outbound end to end: finds leads, sends personalized email, handles replies, books meetings.
Best forFunded B2B sales and RevOps teams that want to scale outbound volume with a genuinely autonomous AI BDR and are willing to run a sales-led evaluation to get pricing.
Since the May 2026 Ava 2.0 rebuild, Artisan's Ava closes the outbound loop end to end (sourcing, enrichment, multi-channel outreach, autonomous reply and objection handling, and meeting booking) backed by real published customer numbers (SumUp's $52-per-lead case study) and a $25M Series A led by Glade Brook Capital with HubSpot Ventures and Y Combinator. Pricing is entirely quote-based with no public figures, and Artisan has drawn a real run of controversy: the roughly three-week LinkedIn ban above, plus a since-settled dispute over unauthorized use of a cartoonist's artwork in its ads (KC Green, creator of "This Is Fine," said the campaign used his character without permission; Artisan pulled the ads and the two sides settled within the month).
Inbound counterpart — engages visitors and leads already there, wired natively into Salesforce
- #3
Qualified
Enterprise AI SDR agent that engages inbound visitors across chat, voice, video and email.
Best forB2B companies already running Salesforce that get real inbound website traffic and want an AI agent to qualify and convert it 24/7.
Piper is the one agent here built for inbound, not outbound: it engages website visitors and inbound leads live, qualifies them against Salesforce CRM data, and books the meeting or nurtures the lead until it is ready: the functional opposite of Alice and Ava. Named case studies (Asana, Box, Greenhouse) and Salesforce's own roughly $1.2B acquisition of the company, closed April 1, 2026, are real signals of substance. But Qualified requires Salesforce as your CRM and publishes no pricing: third-party procurement data puts the median deal at $61,000 a year.
Continuous per-account monitoring — complements your CRM, not another lead-generation engine
- #4
Rox
Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions.
Best forEnterprise sales and revenue-operations teams that want continuous, per-account research and CRM hygiene layered on top of Salesforce/HubSpot, queried in plain English.
Rox doesn't run a lead motion at all: it assigns a persistent agent to every account you already have, continuously pulling in calendar, email, Slack, support-ticket and CRM data to flag deal risk, draft call prep and keep Salesforce/HubSpot current, all queryable in plain English rather than through a dashboard. Named case studies (Ramp, MongoDB, New Relic) and a $1.2B valuation back it, and it's the only enterprise-shaped platform in this set with a posted self-serve price (free Starter tier with 2,000 agent actions/month, then Individual at $100/month with 10,000 agent actions; Enterprise is custom-quoted). The tradeoff: no confirmed public API, and at two years old, far less production history than the CRMs it plugs into.
Self-serve, augmentation-first — a single chat agent that helps a human seller instead of replacing or enriching for one
Best forSales reps and small-to-mid-size revenue teams that want one chat-based agent to handle prospecting, enrichment and sequencing without hiring a dedicated GTM engineer to build workflows (Clay's audience) or signing a full sales-led enterprise contract (11x's or Artisan's).
Unify explicitly says it is not an AI SDR: instead of autonomous replacement (11x, Artisan) or a build-your-own enrichment canvas, a seller chats with one agent that handles list-building, signal-based prioritization, enrichment and sequencing. Its real edge is pricing transparency (a genuine $0 tier, then $20/$60 per seat) against 11x and Artisan's entirely sales-led motion and Rox's $100/month Individual tier. It just pivoted business models, though, so re-verify pricing against unifygtm.com directly rather than older reviews.
Newest: website-visitor de-anonymization paired with two named agents (inbound + outbound)
- #6
Warmly
Identifies anonymous website visitors and runs AI inbound and outbound GTM agents on one shared context graph.
Best forRevOps/GTM teams with meaningful inbound website traffic who want one connected system for identifying, engaging and routing visitors, plus coordinated outbound account orchestration, rather than two separate tools.
Warmly starts from anonymous traffic, not an existing lead: it identifies visitors at the company (~65% match) and, less reliably, person (~15–25%) level, then hands them to an Inbound Agent (real-time chat, popups, retargeting for visitors already on-site) and a TAM Agent (account scoring, buying-committee mapping, coordinated outbound campaigns for accounts that aren't there yet). It works with any CRM via its own API, unlike Qualified's hard Salesforce dependency, though HubSpot's June 2026 acquisition of Warmly shifts the integration story for HubSpot shops. The tradeoff: no self-serve monthly plan or free tier as of this listing's live pricing check: every paid tier is a quarterly ($4,875+) or annual ($10,000+) contract.
Newest, bundled and ready-to-use — a human-reviewed AI copilot over its own data and sending infrastructure
- #7
Amplemarket
AI sales platform whose Duo agents find buying signals and draft multichannel outreach for revenue teams.
Best forB2B sales teams that want prospecting data, multichannel sequencing and an AI signal-detection copilot in one platform, with a human still reviewing every message before it sends.
Amplemarket ships its own 200M+-contact database, multichannel sending (email, LinkedIn, calls, WhatsApp) and deliverability tooling (mailbox rotation), with Duo Copilot watching 100+ buying-intent signals a day and drafting outreach, but, unlike 11x or Artisan, a rep always reviews, edits or dismisses the draft before it sends. That's the closest analogue to a broad GTM data platform in this category, just ready-to-use instead of build-your-own, and a different bet from Unify's single lightweight augmentation chat-agent. A 2024 Gartner Cool Vendor nod and 4.6/603 G2 reviews back it, but published self-serve pricing stops at 2 seats ($600/month): Growth and Elite are both custom-quoted, and the company's own pricing page and blog disagree on that Startup tier's credit numbers.
Visit Amplemarket ↗Read the review →Get a quote →from $600 / month, billed annually, 2 seats included In this category, not yet ranked
- #8
Lead Scorer
AI SDR that sources companies from the French State registry, scores them and drafts outreach for your approval.
Best forA solo founder or small B2B team who wants an autonomous outbound SDR with human-in-the-loop approval and a free CRM underneath.
- #9
SEObot
Autonomous SEO agent that researches, writes, interlinks and publishes articles to your CMS.
- #10
CommentKeyword
Instagram comment-to-DM automation with an optional AI agent that continues the conversation.
Side by side
Scroll across to compare every product. Feature names stay in view.
| Feature | 11x | Artisan | Qualified | Rox | Unify | Warmly | Amplemarket | Lead Scorer | SEObot | CommentKeyword |
|---|---|---|---|---|---|---|---|---|---|---|
| Description | AI SDR and inbound phone agent for outbound prospecting and real-time lead qualification. | AI BDR that runs outbound end to end: finds leads, sends personalized email, handles replies, books meetings. | Enterprise AI SDR agent that engages inbound visitors across chat, voice, video and email. | Revenue agents that research accounts, prospect, run outbound and manage deals, metered in Agent Actions. | AI outbound agents that research accounts, build prospect lists and run email sequences. | Identifies anonymous website visitors and runs AI inbound and outbound GTM agents on one shared context graph. | AI sales platform whose Duo agents find buying signals and draft multichannel outreach for revenue teams. | AI SDR that sources companies from the French State registry, scores them and drafts outreach for your approval. | Autonomous SEO agent that researches, writes, interlinks and publishes articles to your CMS. | Instagram comment-to-DM automation with an optional AI agent that continues the conversation. |
| Pricing | $3,750 / month | Custom, contact sales | Custom (contract) | Free | $0 | $4,875 / quarter (or $10,000/yr, annual) | $600 / month, billed annually, 2 seats included | €0/month | Paid | Paid |
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Frequently asked questions
- What is the best AI sales agent?
- It depends on the job, not a single overall winner. For autonomous outbound prospecting, 11x or Artisan (run a pilot and compare on your own reply and booking data — see the note on both below). For converting inbound website traffic in real time, Qualified, if you already run Salesforce. For continuous per-account research and CRM hygiene layered on top of Salesforce/HubSpot, Rox. For a self-serve, augmentation-first agent that helps a human seller rather than replacing one, Unify. For identifying anonymous website traffic and engaging it with a paired inbound/outbound agent set, regardless of CRM, Warmly. For a bundled, ready-to-use platform (own data, own sending infrastructure) with an AI copilot that always leaves a human to approve the send, Amplemarket.
- What is the difference between 11x and Artisan?
- Both are autonomous outbound AI SDR/BDRs competing for the same job — cold prospecting, multi-channel outreach and meeting booking. Artisan's Ava, after its May 2026 "Ava 2.0" rebuild, adds autonomous reply and objection handling on top, plus published customer numbers like SumUp's $52-per-lead result. 11x adds an AI voice agent (Julian) for phone calls alongside Alice's outbound, with posted Alice Growth at $3,750/month and Julian Growth at $2,417/month (chat) or $5,333/month (voice). Both have no public pricing beyond those posted Alice/Julian rates and both have documented public controversies in the past year and a half (11x: TechCrunch's March 2025 non-customer-logos report; Artisan: a 2025–2026 LinkedIn ban and a since-settled artwork dispute) — pilot both on your own data rather than choosing on marketing claims alone.
- Is there an AI sales agent for inbound leads instead of outbound prospecting?
- Yes — Qualified's Piper. It engages website visitors and inbound leads live, qualifies them against your Salesforce CRM data, and either books a meeting instantly or nurtures the lead over email until it is ready. It requires Salesforce as your CRM and has no public pricing (third-party procurement data puts the median deal at $61,000/year).
- Which of these AI sales agents has a free plan?
- Two do. Rox's Starter tier is free (2,000 agent actions/month), aimed at light pipeline work on a small number of accounts. Unify's Free tier covers up to 3 seats with a limited credit pool. 11x, Artisan and Qualified remain custom, sales-led contracts with no self-serve or free option. Warmly has no free tier either — as of this listing's live pricing check, every paid tier requires at least a quarterly ($4,875+) contract. Amplemarket also has no permanent free tier, only a 14-day free trial, before its $600/month Startup plan.
- Do any of these AI sales agents have documented controversies?
- Yes — the two autonomous outbound plays, specifically. TechCrunch reported in March 2025 that 11x had displayed logos of companies that said they were not customers, alongside former-staff accounts of high early churn. Artisan went through a roughly three-week LinkedIn company-page ban (Dec 2025–Jan 2026) over a data vendor's scraping and settled a dispute over unauthorized use of a cartoonist's artwork within the month (it pulled the ads after KC Green, creator of "This Is Fine," objected). Neither issue means the product does not work, but both are real and worth weighing before you buy. No comparable controversy has been reported for Qualified, Rox or Unify.
- Is there an AI sales tool that isn't for outbound or inbound lead generation?
- Yes — Rox. Instead of generating or converting leads, it assigns a persistent AI agent to every account already in your pipeline, continuously researching and monitoring it and keeping your CRM (Salesforce or HubSpot) up to date from calendar, email, Slack and support-ticket data. It's a complement to your existing GTM motion, not a replacement for it, and Salesforce/HubSpot stay the system of record.
- Is there a self-serve alternative to the sales-gated outbound tools?
- Yes — Unify. Where 11x and Artisan are both entirely sales-gated (and 11x's posted rates start at $2,417/month for Julian chat or $3,750/month for Alice), Unify publishes a genuine $0 tier and transparent $20/$60-per-seat paid tiers on its own pricing page. The tradeoff is that it augments a human seller rather than automating the outbound motion end to end the way 11x and Artisan do, and it recently changed its pricing model, so double-check current terms directly on unifygtm.com.
- Is there an AI sales agent for identifying anonymous website visitors?
- Yes — Warmly. It de-anonymizes site traffic at the company (~65% match rate) and, less reliably, person (~15–25%) level, then hands identified visitors to an Inbound Agent for real-time chat and routing, while a separate TAM Agent scores and works target accounts that aren't on the site yet. It works with any CRM via its own API, unlike Qualified's Salesforce requirement, but HubSpot's June 2026 acquisition of Warmly changes the integration story for HubSpot shops. It is sold only on quarterly ($4,875+) or annual ($10,000+) contracts — no self-serve monthly plan or free tier as of this listing's live pricing check.
- Is there an AI sales agent that always keeps a human reviewing before it sends?
- Yes — Amplemarket, by design. Its Duo Copilot monitors 100+ buying-intent signals a day and drafts personalized, multichannel outreach, but a rep always reviews, edits, sends or dismisses each draft — it never sends autonomously the way 11x's Alice or Artisan's Ava are built to. It also bundles its own 200M+-contact database and sending infrastructure, so it doesn't require pairing with a separate data or enrichment tool the way a narrower point solution might.
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