Top 6 of 20 alternatives
6 Gong alternatives (2026)
The closest alternatives to Gong in October 2026 are SEOmatic, Argorant and Clay.
6 agents compared · entry plans $99 to $167 a month · 4 with a free plan · prices checked 3 September–19 October 2026
Reviewed by The Agents Index editorial team.
Gong and its alternatives at a glance
| Agent | Best for | Starts at | Better than Gong at | Checked |
|---|---|---|---|---|
| Gong | enterprise revenue teams that want AI over their own sales calls and CRM | On quote source | 19 October 2026 | |
| Clay | GTM and RevOps teams, ideally with a GTM engineer, who want best-in-class enrichment, AI research, and now orchestrated multi-step workflows to power outbound at scale. | Free, then $185/month source | Done-for-you service, Claude | 14 October 2026 |
| Apollo | B2B sales and SDR teams running outbound prospecting on bought-in contact data | Free, then $65/seat/month source | Done-for-you service, Claude | 19 October 2026 |
| Warmly | RevOps/GTM teams with meaningful inbound website traffic who want one connected system for identifying, engaging and routing visitors, plus coordinated outbound account orchestration, rather than two separate tools. | Free, then $99/month source | Done-for-you service, Runs autonomously | 3 September 2026 |
- 01
SEOmaticVerified
Autonomous SEO agents that read Search Console data and publish approved fixes into your CMS.
From FreeWhy it's on this listDone-for-you service · PartlyPrimarily self-serve software, but the vendor also sells a managed engagement where its own team configures and steers the agents for you at a published monthly fee.Source ↗
Where it improves on Gong
- +Claude · YesAnthropic Claude is used for specific jobs by default and becomes the sole writing model for workspaces flagged EU-sensitive, running on your own Anthropic key.Source ↗
- +Model choice · PartlyThe vendor picks the default stack; your choice is limited to flagging a workspace EU-sensitive or supplying your own Anthropic/OpenAI key, not free model selection.Source ↗
Trade-offs against Gong
- −API access · PartlyReads and insight calls work on the free plan, but any REST call that stages a change requires the top Infrastructure tier, so programmatic acting is gated to the most expensive plan.Source ↗
- −Data residency · PartlyInfrastructure is US-only with SCC-based transfers for EU users, and the only residency control is an EU-sensitive flag that changes AI routing rather than where data is stored.Source ↗
- −Certifications · PartlyGDPR compliance is substantiated with a published Article 28 DPA and EU rights process, but the vendor states plainly that it holds neither SOC 2 nor ISO 27001.Source ↗
- 02
ArgorantVerified
Verified B2B contact data, email verification and outbound campaigns, drivable by your own AI agent over MCP.
From $99/monthWhy it's on this listDone-for-you service · YesArgorant Managed is a done-for-you engagement where their team buys domains, warms inboxes, writes and runs campaigns and works replies; it is quoted on a call rather than priced publicly.Source ↗
Where it improves on Gong
Trade-offs against Gong
- −Single sign-on · NoSign-in is email and password or Google only; no SAML, OIDC enterprise connection or SCIM provisioning appears on the pricing page, in the docs or in the help centre's account and security section.Source ↗
- −Opt out of training · PartlyUploaded lists and CRM records are contractually kept out of the sellable database unless you opt into the Chrome-extension contribution programme, but no clause anywhere states whether customer data trains Argorant's own models.Source ↗
- −Data residency · PartlyPrimary infrastructure sits in the European Union, but transfers to non-adequate countries and a US corporate entity are covered by SCCs rather than avoided, and no region is selectable by the buyer.Source ↗
- 03
Clay
GTM data platform with AI research agents, enrichment waterfalls and outbound workflow automation.
From FreeWhy it's on this listDone-for-you service · PartlyYou run the software yourself on every self-serve plan, but Enterprise buyers get Clay people doing hands-on onboarding and co-building plus a dedicated growth strategist who helps design their Clay roadmap.Source ↗
Where it improves on Gong
- +Claude · YesAnthropic models are first-class inside Clay's AI actions and Claygents, with several Claude variants listed, and Claude is also named as an MCP client reps can work from.Source ↗
- +GPT · YesOpenAI models are available across Clay's AI features, with a long list of GPT variants, and ChatGPT is a supported MCP client for sales reps.Source ↗
Trade-offs against Gong
- −Seat model · NoClay does not charge per seat at all: every tier from Free upward includes unlimited users and tables per workspace, so there is no seat floor or ceiling and spend scales on Actions and Data Credits instead.Source ↗
- −Audit log · PartlyClay records usage and configuration history rather than administrative actions: a credit usage dashboard broken down by table and integration, table version history for one month or six on Enterprise, and per-run agent traces. No admin audit log is documented.Source ↗
- −Single sign-on · PartlySingle sign-on is sold only on Enterprise and is marked not included on Free, Launch and Growth; the pricing table and docs never say whether it is SAML, OIDC or both.Source ↗
- 04
Apollo
AI go-to-market platform with B2B contact data, agents and outreach execution.
From FreeWhy it's on this listDone-for-you service · PartlyYou mainly run the software yourself, but Apollo also sells expert-led onboarding plus an ongoing GTM engineer who builds and tunes the motion for you, positioned for mid-market and enterprise buyers who talk to sales.Source ↗
Where it improves on Gong
- +Claude · YesApollo publishes a Claude connector and its own MCP endpoint, so Claude is a first-class surface for search, enrichment and sequencing work.Source ↗
- +GPT · YesChatGPT is a named supported platform with its own app listing and setup article, alongside Claude and Perplexity connectors.Source ↗
Trade-offs against Gong
- −API access · PartlyA public REST API with 70+ endpoints and self-serve keys is advertised, yet the pricing FAQ says advanced or custom integrations need a Custom plan, so the breadth available on cheap tiers is not settled.Source ↗
- −Single sign-on · PartlySingle sign-on appears as its own plan-comparison row, and the vendor's plan guidance places SSO with the Custom tier, so it is not part of the self-serve Basic or Professional purchase.Source ↗
- −Opt out of training · PartlyThird-party AI providers are contractually barred from training on customer information and must delete inputs and outputs, but Apollo says it may itself use Usage Data and database records to train internal models, with no customer opt-out published.Source ↗
- 05
Warmly
Identifies anonymous website visitors and runs AI inbound and outbound GTM agents on one shared context graph.
From FreeWhy it's on this listDone-for-you service · PartlySoftware you run, with an optional dedicated Warmly engineer and outsourced SDR placements sold as separate service lines.Source ↗
Where it improves on Gong
Trade-offs against Gong
- −Agent permissions · PartlyAgents act on their own; humans get visibility and an override on each decision rather than an approval gate.Source ↗
- −Claude · NoThe AI FAQ names OpenAI as the provider of all Warmly AI.Source ↗
- −Bring your own key · NoInference runs on OpenAI models Warmly operates; no customer-supplied model keys, models or cloud are documented.Source ↗
- 06
SpiichVerified
Agentic sales platform that keeps HubSpot, Attio, Pipedrive or Salesforce updated from chat, voice and meetings.
From €149/month (about $167)Why it's on this listRuns autonomously · YesBackground agents fire on schedules, CRM events or webhooks and complete the job unattended; in chat it also runs multi-step work end to end without approving each step.Source ↗
Where it improves on Gong
- +Free tier · PartlyA free trial starts at signup and needs a work email and a connected CRM, but no standing free plan exists and pages redirect to billing once it lapses.Source ↗
Trade-offs against Gong
- −Agent permissions · PartlyWide latitude with named stop conditions: it will not overwrite a populated CRM field it was not told about, act across a batch, or destroy a file without asking first.Source ↗
- −API access · PartlyYou can drive an agent from your own stack through a generated webhook endpoint with HMAC-SHA256 signing, but no general public API is documented and the terms forbid programmatic extraction of output.Source ↗
- −MCP server · NoMCP runs one way only: Spiich consumes tools from customer-hosted servers, and publishes no MCP server of its own for another agent to query.Source ↗
What to watch for
Side by side
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Compare alternatives to Gong
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Which agents actually ship. New agents and articles, by email, at most once a week.
Questions buyers ask
What are the best alternatives to Gong?
SEOmatic, Argorant and Clay are the closest. They share the most of Gong's features.
What is the cheapest alternative to Gong?
SEOmatic, Clay and Apollo and 1 more have a free plan. The lowest paid plan is Argorant, from $99/month. Price checked on 26 September 2026.
Which agents here have a free plan?
4 of the 6: SEOmatic, Clay, Apollo and Warmly.
When were these prices checked?
Between 3 September 2026 and 19 October 2026, each read on the maker's own pricing page.
Sources and method
Closest first: most of Gong's features, then the fewest gaps. How we rank
Every price here was read on the agent maker's own pricing page.
- Gong: gong.io/pricing, checked 19 October 2026
- SEOmatic: seomatic.ai/pricing, checked 3 October 2026
- Argorant: argorant.com/pricing, checked 26 September 2026
- Clay: clay.com/pricing, checked 14 October 2026
- Apollo: apollo.io/pricing, checked 19 October 2026
- Warmly: help.warmly.ai/articles/4646691220-warmly-technical-documentation-mcp-server, checked 3 September 2026
- Spiich: spiich.ai/value-calculator, checked 15 September 2026
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