Summary
Cresta is an enterprise contact-centre AI platform that runs autonomous AI agents across voice, chat and SMS. The same platform assists human agents in real time and analyses every conversation, with a no-code layer for building and supervising agents.
- Best for
- Large enterprises running high-volume
- Not for
- Small businesses or teams wanting transparent self-serve pricing or a fast, no-sales-call trial, even Cresta's one publicly-priced SKU (Agent Assist via AWS Marketplace) starts at $150,000/year, and the rest of the suite is fully custom-quoted.
- Free tier
- NoNo free or self-serve tier. Evaluation runs as a contracted pilot under Cresta's Pilot Agreement, where fees, if any, and the pilot period are set in the Order Form.
What it does
- Writes code
- PartlyCresta Conductor turns an approved blueprint into a working Cresta AI agent, including custom code for tool calls; it does not author software outside the Cresta platform.
developers use natural language to turn an approved blueprint into the full agent: the prompts, subagents, configs, tools, and custom code needed to…
cresta.com/ai-agent-build - Debugs and fixes
- PartlyConductor diagnoses production failures and makes the change once a human approves, but the fix lands in the Cresta agent configuration, not in your repository.
developers use natural language to investigate the issues production surfaces, pinpoint the root cause, and produce a prioritized list of fixes
cresta.com/ai-agent-optimize - Writes tests
- PartlyCresta generates test cases and LLM evaluators for agent behaviour from production traffic and documentation; these are conversation tests, not software unit tests.
Automatically generate test cases from real customer questions, requirements violations, production feedback, and more, so your coverage reflects how…
cresta.com/ai-agent-test-and-deploy - Ships it
- PartlyCresta deploys the agents it builds through governed rollouts, A/B comparison against a baseline and one-click rollback; it does not ship application code to your own environments.
Run A/B tests to compare agent versions against a baseline and only deploy changes that meet release criteria.
cresta.com/ai-agent-test-and-deploy - Done-for-you service
- PartlyYou operate the software through the no-code Opera layer, but Cresta also offers fully managed builds and forward-deployed product managers and engineers.
Whether fully managed by our team or developed in close collaboration with yours, our expertise ensures every build is enterprise-grade and…
cresta.com/ai-agent-build
How much it does unattended
- Runs autonomously
- YesThe AI Agent resolves conversations end to end across voice and digital, handling multi-step workflows such as authentication and account lookup before handing off.
Cresta AI Agent is an autonomous AI agent that resolves customer conversations end to end across voice and digital channels. It handles complete,…
cresta.com/ai-agent - Multi-agent
- YesAgents are built as a decentralised network of specialised subAgents, each with its own prompts, knowledge, tools and guardrails.
Create a decentralized network of specialized subAgents that collaborate to handle complex conversations more reliably.
cresta.com/ai-agent-build - Agent permissions
- YesScope of intents and actions is defined by the customer, with blocks on commitments such as refunds and exceptions, plus supervisor takeover from the Agent Operations Center.
The agent operates inside guardrails your team defines: an approved scope of intents and actions, responses grounded in your approved knowledge…
cresta.com/ai-agent
Which models it runs on
- Claude
- PartlyAnthropic is a named sub-processor providing natural-language APIs to Cresta; the vendor does not publish which models serve which task or let a buyer request Claude.
Cresta has added Anthropic as a sub-processor in the role of Natural Language API Provider.
trust.cresta.com - GPT
- PartlyOpenAI and Microsoft are named sub-processors supplying natural-language APIs; model choice per task is not published.
OpenAI Natural Language API Service Provider Headquartered in San Francisco, California, USA
trust.cresta.com - Model choice
- PartlyCresta composes 20+ models itself into task-specific systems and claims no vendor lock-in at any layer, but nowhere states that a customer selects the model.
Always leverage best-of-breed models without vendor lock-in, ensuring agility and cost efficiency.
cresta.com/ai-agent-omnichannel
Not established: Open models
Where you use it
- In a browser
- YesEverything is delivered in the browser: a persistent browser-based assist experience for agents and the Agent Operations Center workspace for supervisors.
Delivered through a persistent, browser-based experience, it follows agents wherever they work so guidance is always within reach.
cresta.com/knowledge-agent
Whose machine it runs on
- Self-hosted
- NoCresta is delivered only as a hosted subscription; its own security addendum describes third-party cloud hosting, and AWS and Google Cloud are its listed hosting sub-processors. No customer-hosted or VPC option is published.
Cresta's third-party cloud hosting providers utilize NIST SP800-88 data destruction techniques to ensure Customer Content is unrecoverable upon…
cdn.prod.website-files.com/67fe49bf21b9… - Open source
- NoThe subscription agreement calls the product Cresta's proprietary solution, reserves all right and interest in the Services to Cresta, and forbids deriving the source code.
Subscription Service(s) means Cresta’s proprietary subscription-based solution(s) as further described in an Order Form.
cdn.prod.website-files.com/67fe49bf21b9…
What it costs to run
- How it meters
- PartlyCresta names its pricing dimensions - products, agent count, conversation volume, channels and language coverage - but publishes no rate for any of them.
Pricing is custom and based on deployment scope (products, agent count, conversation volume, channels, language coverage).
cresta.com/llm-info - Free tier
- NoNo self-serve entry at all; every route to the product is a demo request, and evaluation runs as a contracted pilot.
There is no public self-serve tier.
cresta.com/llm-info - API access
- PartlyCresta's help site publishes an API Reference for developers, but the reference itself sits behind a Cresta login, so endpoints, scope and tier availability are not public.
Use the API References page to build, integrate, and extend functionality with developer documentation and technical resources.
docs.cresta.com - MCP server
- PartlyMCP runs in the outbound direction only: Cresta agents use it to reach your CRM, OMS, scheduling and knowledge tools. Nothing describes an MCP server that another agent could query Cresta through.
With secure API-based function calling and MCP support, Cresta standardizes tool access and reduces integration complexity for more reliable,…
cresta.com/ai-agent
Not established: Bring your own key
Buying it for a team
- A company can buy it
- YesEnterprise-only purchase: sold direct by the Cresta sales team under a Master Subscription Service Agreement, and resold through cloud marketplaces and CCaaS partners.
Cresta is also available through Google Cloud Marketplace and through partners including Five9, Genesys, NICE, AWS, and Twilio.
cresta.com/llm-info - Seat model
- PartlyAgent count is one of the quoted pricing dimensions, but no per-seat rate, floor or ceiling is published; the vendor's stated fit is 100+ care agents or 50+ sales agents.
Pricing is custom and based on deployment scope (products, agent count, conversation volume, channels, language coverage).
cresta.com/llm-info - Admin controls
- YesCustomers set the agent's persona, escalation policy and compliance boundaries, and deploy guardrails from a pre-built library or build their own, enforced by parallel supervisory models.
Deploy guardrails from an extensively tested pre-built library or build new ones that align with your unique business requirements.
cresta.com/ai-agent-build - Audit log
- PartlyAgent releases carry versioning, approvals and audit trails in-product; platform-wide logging of user actions is described in the security addendum as Cresta-side, with no documented customer-facing audit-log export.
Versioning, approvals, and one-click rollbacks derisk launches and updates, while full history and audit trails maintain transparency and compliance…
cresta.com/ai-agent-test-and-deploy - Single sign-on
- PartlyEvery customer either integrates its own SSO with its Cresta instance or uses Cresta's two-factor authentication; the addendum does not name SAML or OIDC, and public docs describe only Customer ID plus username and password.
To securely authenticate into the Cresta platform, all customers are required to either integrate their SSO solution with their Cresta instance
cdn.prod.website-files.com/67fe49bf21b9…
Not established: Pooled budget
What happens to your code
- Opt out of training
- NoThe subscription agreement grants Cresta a licence to use and modify Customer Content to improve the Services, plus a perpetual, irrevocable licence over anonymised or aggregated content. No opt-out is published; Cresta separately states it excludes sensitive signals from training.
By providing Customer Content, Customer grants to Cresta a nonexclusive, royalty-free, worldwide, transferable, and sublicensable right and license…
cdn.prod.website-files.com/67fe49bf21b9… - Data residency
- PartlyThe DPA discloses the jurisdiction but offers no residency choice: data may sit in the United States or anywhere Cresta or its sub-processors have facilities, with Standard Contractual Clauses covering EEA transfers. No EU-region option is published.
Cresta may, subject to Section 3(b) (Transfers out of the EEA), store and Process Personal Data in the United States or anywhere Cresta or its…
cdn.prod.website-files.com/67fe49bf21b9… - Getting out
- PartlySelf-service export is limited to a ten-day window after termination, after which Cresta may delete the data; a Cresta-run export costs professional services fees. There are no credits to expire.
For ten (10) days following termination of this Agreement, Customer will be permitted to access the Services solely to export Customer Content and…
cdn.prod.website-files.com/67fe49bf21b9… - Certifications
- YesSOC 2 Type II, HIPAA, GDPR, TISAX and CCPA, plus ISO/IEC 42001, 27001 and 27701 and PCI DSS listed in the trust centre, whose audit reports and certificates are available under NDA.
Yes. Cresta is the first Customer Experience AI provider to achieve ISO/IEC 42001 certification. It holds SOC 2 Type II, HIPAA, GDPR, TISAX, and CCPA…
cresta.com/llm-info
27 sourced claims on this page. Checked 2026-09-02. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
Conversational AI platform for building enterprise customer-service agents across voice, chat, email and ChatGPT.
Filed under
Sources and updates
The pages we read19
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- cresta.com/ai-agent9 fields
- cresta.com/llm-info6 fields
- cresta.com/ai-agent-build5 fields
- trust.cresta.com/3 fields
- cdn.prod.website-files.com/67fe49bf21b9f9d5b910d3c9/6a500af5ace7bfbfe47fc7c7_MSSA%20(2026-07-01)%20%5BWeb%20terms%5D.pdf3 fields
- cresta.com/ai-agent-test-and-deploy3 fields
- cdn.prod.website-files.com/67fe49bf21b9f9d5b910d3c9/6a4c05733607bb1c43d02b00_Enterprise%20Security%20Addendum.pdf2 fields
- trust.cresta.com/1 field
- docs.cresta.com/1 field
- cdn.prod.website-files.com/67fe49bf21b9f9d5b910d3c9/686be072377bab1163f1ffcd_Cresta-DPA--2023-06-08.pdf1 field
- cresta.com/agent-operations-center1 field
- cresta.com/ai-agent-omnichannel1 field
- cresta.com/ai-agent-optimize1 field
- cresta.com/integrations1 field
- cresta.com/knowledge-agent1 field
- cresta.com/legal/privacy-policy1 field
- cresta.com/opera1 field
- cresta.com/platform-overview1 field
- cresta.com/responsible-ai1 field
Updates3
- Capabilities · Commercial terms · Free tier
- Capabilities · Commercial terms · Free tier
- Crunchbase link · LinkedIn link
